Gold Central Victoria
Gold is a commercial radio station based in Bendigo and Central Victoria. It is currently part of Grant Broadcasters. Formerly branded as Easymix, the station broadcasts across parts of Central Victoria including Bendigo, Ballarat, Maryborough, Castlemaine and Daylesford on 1071 AM. Gold also broadcasts on 98.3 FM which covers a 25-30 kilometre radius of the Bendigo region. Gold's 1071 frequency began in 1938 as 3CV though Gold was never technically 3CV, a title relinquished when 3CV was given a section 39 supplementary FM licence and became Star FM, now known as Hit 91.9. The discarded 1071 frequency was purchased by a solo operator and became Easy Listening 1071 then sold and rebranded as Easymix 1071 several years later.
| City | Maryborough, Victoria |
|---|---|
| Broadcast area | Central Victoria |
| Frequency | AM: 1071 kHz |
| Branding | Gold Central Victoria |
| Programming | |
| Language(s) | English |
| Format | Classic hits |
| Ownership | |
| Owner | Grant Broadcasters (Radio Central Victoria Pty Ltd) |
| History | |
First air date | 1938 |
Former call signs | 3CV (1938–1999) EasyMix[1] |
Call sign meaning | Easy Listening |
| Technical information | |
| Power | 5 kW[2] |
Transmitter coordinates | 37.043836°S 143.818526°E |
| Repeater(s) | FM: 98.3 MHz Bendigo |
| Links | |
| Website | goldcentralvictoria |
On 1 August 2014, Gold rebranded from EasyMix,[1] which was rebranded from Easy Listening after the owner of 3BO (now Triple M) and 3CV (now Hit 91.9) sold off its 1071 AM service, deciding to keep the section 39 supplementary FM licence.
References
- "GOLD Rediscovered in Bendigo & Central Victoria". Radio Today. 31 July 2014. Retrieved 9 November 2020.
- Radio and television broadcasting stations: Internet edition (PDF). Australian Communications and Media Authority. October 2019. pp. 8, 57, 122.