adjarabet

adjarabet

Type of site	Privately Held Company
Founded	1998 (1998)
Headquarters	Tbilisi , Georgia
Industry	Online gambling
Services	Online betting & gaming
Employees	850+
Parent	Flutter Entertainment
URL	www.adjarabet.com

Adjarabet is an online gambling company based in Georgia. The company is a leading online gambling website in the country.

In 2013, Adjarabet won the "Sponsor of the Year" award at the Electronauts Music Festival.[1]

In 2016, Adjarabet organized a WSOP Circuit Georgia event.[2]

In 2017, Adjarabet was shortlisted in the "Rising Star in Sports Betting" category at the SBC Awards.[3]

In February 2019, the UK gambling operator Paddy Power Betfair announced the acquisition of a 51% controlling stake in Adjarabet, with an option to acquire the remaining 49% after three years.[4]

In May 2019, Adjarabet sponsored and helped renew the Georgian version of the tv-show What? Where? When?. The show had been kept off air since 2016 despite its huge popularity with the audiences.[5]

In May 2019, first ever women's golf tournament was organized in Georgia, which Adjarabet sponsored.[6]

In 2019 Adjarabet became the Premier Partner of The Premier League translations in Georgia, which are hosted by Adjarasport. [7]

In 2019, Adjarabet became the main sponsor of the Georgian arm wrestling national team, which won more than 120 medals that year.[8]

In November 2019, Adjarabet organized Tech Jam 2019 where developer teams worked on projects ranging from E-commerce to Blockchain and Artificial intelligence. There was also a panel of invited speakers. Festival had a retro-gaming theme with different classic arcade games like Tekken 3 and Mario being showcased alongside a Board game corner.[9] The following year, Adjarabet collaborated with Startup Grind Tbilisi Georgia to organize a digital Techfest aTech Restart which involved a Hackathon with more than 100 teams participating.[10] The two companies collaborated once again in November to host "Europe-Asia Connect", a massive tech-conference where startups from 35 different European and Asian countries competed with each other.[11]

In December 2019, Adjarabet released the first ever Georgian interactive film "Arena" in a collaboration with JWT Metro. It has often been compared to Black Mirror: Bandersnatch, but the company claims that it started filming "Arena" before Bandersnatch was released. This movie was part of the company's Responsible gambling initiative.[12]

During the COVID-19 pandemic Adjarabet donated 500,000 Georgian lari to the government to buy testing equipment.[13]

Adjarabet platform "Initiative" organized an online charity concert with Stephane Mgebrishvili in June 2020, all benefits from the performance went to people who suffered from COVID-19.[14]

In 2020, Adjarabet introduced Betfair Exchange, where you play against other users and set your own odds. [15]

In October 2020, Adjarabet became the General Sponsor of the Georgian Basketball Federation for the following two seasons.[16] The company also sponsors the local Amateur Basketball League.[17]

In November 2020, Adjarabet became the betting partner of SBC Digital Summit CIS. [18] The Company's marketing team was also nominated for the "Marketing campaign of the year" award at SBC Awards 2020.[19]

In November 2020 Adjarabet helped organize ProductTank Tbilisi 2020. [20]

In 2020 Adjarabet introduced a huge to commemorate it's new and improved Sportsbook called "This is Sport".[21] The campaign included supporting a number of successful Georgian athletes including the likes of Nino Odzelashvili [22] and Irma Khetsuriani.[23] As well as the Georgia men's national basketball team. [24]

Adjarabet kicked off 2021 by introducing completely renewed Poker on its website. Updates included adding Six-plus hold 'em, Spin Poker, Rakebacks and a new interface.[25]