AlphaTauri (fashion brand)
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The brand is named after the Alpha Tauri constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.
 | |
| Product type | Clothing |
|---|---|
| Owner | AlphaTauri GmbH |
| Introduced | 2016 |
| Markets | Worldwide |
| Tagline | Fits body and mind |
| Website | alphatauri |
AlphaTauri launched its first campaign for the Autumn/Winter 2018 season.[2] The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps, belts and bags. The brand had two flagship stores in 2018, one in Graz and one in Salzburg.[3]
Motorsport
The Scuderia Toro Rosso Formula One team was rebranded to Scuderia AlphaTauri from the 2020 Formula One season.[4] Pierre Gasly won the 2020 Italian Grand Prix while driving for the team.
References
- "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST.
- "Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign". Complex.
- "Echt unglaublich, aber wahr: Dieser Trenchcoat macht dich fit!". InStyle. 17 October 2018.
- Mitchell, Scott (16 October 2019). "Toro Rosso's name change approved for 2020 Formula 1 season". Autosport.com. Retrieved 1 December 2019.
External links
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