Amazfit

Amazfit is a smart wearable brand[5] established in September 2015.[6] Its products are manufactured[7] and owned by Zepp Health Corporation.[8] The brand offers wearable devices including smartwatches,[9] fitness bands,[10] and equipment related to health and sports.[11]

Amazfit
IndustryConsumer electronics
smart wearable[1]
FoundedSeptember 2015
ProductsSmartwatches[2]
Fitness trackers[3]
OwnerZepp Health Corporation[4]
Websiteamazfit.com, in.amazfit.com

In January 2020, Amazfit attended CES 2020 in Las Vegas,[12] and unveiled new smartwatch products.[13] In March 2021, Amazfit launched[14] T-Rex pro [15] with 10 ATM[16] and 15 military-grade certification.[17][18][19]

History

Amazfit was established in 2015, along with the release of its first smart band.[20] In 2016, the brand's first smartwatch was launched.[21] In April 2017,[22] it launched the Amazfit Health Band,[23] with a built-in ECG sensor.[24]

A self-developed[25] chipset called the "Huangshan-1" [26] was exhibited at Mobile World Congress[27] and applied to Amazfit devices in 2019.[28]

In April 2020,[29] its parent company partnered with a laboratory led by Zhong Nanshan[30] to use wearable devices to track respiratory diseases.[31]

In April 2021, Amazfit collaborated with Spartan Race US and became the race's annual official partner for 2021.[32]

In early October 2021, the brand unveiled its new GTR 3 and GTS 3 Series, equipped with the Zepp OS - a smartwatch OS designed by Zepp Health.[33]

At the middle of October 2021, Amazfit updated its brand identity with the slogan "Up Your Game".[34]

In October 2021, it co-operated with designer Christian Cowan[35] and Copenhagen-based brand Heliot Emil, which integrated Amazfit's watches into its Paris Fashion Week shows.[36]

References
  1. David Nield (Jan 13, 2021). "Check out some of the top tech from CES 2021". TechRadar.
  2. Lucy Hedges (May 23, 2018). "Is Huami Doomed to Become the Next Fitbit?". Fox Business.
  3. Sam Byford (Mar 4, 2020). "This Xiaomi-backed smartwatch has incredible battery life". The Verge.
  4. Jeet. Huami Technology has changed name to Zepp Health Corporation Gizmochina. Mar 16, 2021.
  5. "Amazfit GTS 2 available for pre-order: Check India price and features". The Indian Express. Dec 19, 2020.
  6. "Amazfit Smartwatch will be available in 2870 Walmart stores in North America". Xinhua News Agency. 2020-09-24.
  7. Kuwar Singh (September 10, 2018). "Apple's early-generation smartwatch rules a market where the iPhone is struggling". Quartz.
  8. John Reese. Validea Kenneth Fisher Strategy Daily Upgrade Report - 3/4/2021 Nasdaq.com. Mar 4, 2021.
  9. Lucy Hedges (11 Dec 2020). "The Lust List: new tech we want this week". Metro (British newspaper).
  10. Ross Rubin (July 28, 2020). "Noise-canceling headphones that help you sleep through any snore". ZDNet.
  11. "Amazfit is first staged at MWC in Barcelona". PCQuest. 2019-03-01.
  12. Rohit KVN (Jan 2, 2020). "CES 2020: Amazfit T-Rex is confirmed, this is how it will look". The Indian Express.
  13. Rohit KVN (Jan 8, 2020). "CES 2020: Amazfit T-Rex, Bip S smartwatches launched". Deccan Herald.
  14. "[Update: Indian pricing and availability] Amazfit T-Rex Pro has a rugged build, 10 ATM water resistance, and more". xda-developers. 2021-03-26. Retrieved 2021-03-26.
  15. "Amazfit T-Rex Pro review: This fitness watch is in a league of its own". The Indian Express. 2021-03-26. Retrieved 2021-03-26.
  16. "Amazfit T-Rex Pro quick review: Rugged elegance". Pocketnow. 2021-03-26. Retrieved 2021-03-26.
  17. "Amazfit T-Rex Pro smartwatch to launch on March 28 in India". The Times of India. March 26, 2021. Retrieved 2021-03-26.
  18. "Amazfit to launch the military-certified T-Rex Pro on March 28 for ₹12,999". Hindustan Times Tech. 2021-03-26. Retrieved 2021-03-26.
  19. "amazfit: Amazfit T-Rex Pro smartwatch to launch on March 28 in India". Gadgets Now. Retrieved 2021-03-26.
  20. James Stables (September 18, 2015). "Amazefit band is a gorgeous ceramic tracker aimed at women". Wareable.com.
  21. "Xiaomi unveils AMAZFIT smartwatch". Firstpost. Aug 30, 2016.
  22. Conor Allison (April 26, 2017). "Amazfit Health Band is bringing ECG tracking to the party". Wareable.com.
  23. "WeLoop Hey S3, an Apple Watch-clone, launched on Xiaomi's MIJIA platform, priced at $78". BGR. April 28, 2017.
  24. Mihai Matei (April 25, 2017). "Huami Amazfit Health Band With IP67 Certification Announced". Android Headlines.
  25. "Huami shipped 27.5 million units in 2018". Xinhua News Agency. 2019-03-15.
  26. Nitin Dahad (Mar 1, 2019). "Wearables Firm Invests $8 Million in RISC-V Startup". EE Times.
  27. "Amazfit debuts at MWC". Hong Kong Commercial Daily. 2019-03-02.
  28. "Xiaomi's Huami launches the Amazfit Verge, Health Band 1S and a new SoC in China". Firstpost. Sep 19, 2018.
  29. Hemani Sheth (April 18, 2020). "Huami Amazfit collaborates with Chinese research institutes on wearable joint lab". The Hindu Business Line.
  30. "China wants to use fitness trackers to monitor coronavirus survivors". South China Morning Post. 10 Apr 2020.
  31. John Artman (May 18, 2020). "Fitbit's Chinese rival Amazfit mulls a transparent, self-disinfecting mask". TechCrunch.
  32. "Amazfit partners with Spartan Race US". International Daily News. 2021-05-13.
  33. Alex Walker-Todd (October 11, 2021). "Amazfit GTS 3, GTR 3 & GTR 3 Pro watches debut Zepp OS". Tech Advisor.
  34. Thomas Waller (November 8, 2021). "Amazfit Refreshes Image, Launches GTR 3 And GTS 3 Smartwatch Lines". Twice.
  35. Thomas Waller (October 20, 2021). "Amazfit Taps Christian Cowan for Latest Watch". Women's Wear Daily.
  36. "How to elevate your workout with a smartwatch". British GQ. 3 November 2021.
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