Animoca Brands

Animoca Brands (Animoca Brands Corporation Ltd) is a Hong Kong based game software company and venture capital company founded 2014 by Yat Siu.

Animoca Brands Corporation Ltd
TypeLtd
IndustryVideo games, venture capital, blockchain
Founded2014[1]
FoundersYat Siu
Headquarters
Hong Kong
,
China
Key people
Robby Yung, Yat Siu
ProductsThe Sandbox, Power Rangers: Battle for the Grid, F1® Delta Time, Beast Quest Ultimate Heroes, Crazy Defense Heroes
Revenue669.6M (Jan-Sept. 2021)[2]
Websiteanimocabrands.com

It had been listed on the Australian Securities Exchange since 23 January 2015.[3]

Notable video games

Animoca Brands has also licensed games and applications for: Snoop Dogg,[4] Atari,[5] Care Bears,[6] Snoopy, Pretty Pet Salon, Wonder Park,[7] Addams Family,[8] Doraemon, Thomas & Friends, Bratz, Astro Boy, Ben 10, Melbourne City FC, Manchester City FC[9], the MLB, the WWE,[10] MotoGP,[11] Formula E[12], and the Formula One.[13]

Holdings

Animoca Brands' holdings include MetaMask, OpenSea, Axie Infinity, CryptoKitties, Atari, Veloce Racing.

History

On November 15, 2011, mobile games developer Animoca raised an undisclosed amount of funding in a Series A round led by Intel Capital and IDG-Accel (which tapped its China Growth Fund III).[14] In 2014 Animoca Brands was spun out from Animoca, and the new entity listed on the Australian Securities Exchange in January 2015.[15]

On 15 August 2018, Animoca Brands raised a $1 million investment from Sun Hung Kai and $0.5 million from strategic partner Lympo.[16] On 18 December 2018, Animoca Brands announced that it had completed a US$547,000 placement to institutional and sophisticated investors, a portion of which would be applied towards funding its investment in artificial intelligence accelerator Zeroth.ai.[17]

In May 2019, Animoca Brands raised $2.5 million to fund the development of a blockchain version of the video game The Sandbox based on user-generated content.[18] Then, in March 2019, Animoca Brands raised another $2.01 million in cash and cryptocurrency for The Sandbox from investors that included Square Enix, B Cryptos, and True Global Ventures.[19]

On 9 March 2020 Animoca Brands delisted from the Australian Securities Exchange. [20]

In September 2020 Animoca Brands launched the blockchain racing ERC-20 utility token "REVV" on Uniswap, which was subsequently listed on various other exchanges.[21]

In May 2021 Animoca Brands raised a first tranche of US$88,888,888[22] followed in July 2021 by a second tranche of US$50 million, both of which were based on valuation of US$1 billion.[23][24][25] In October 2021 Animoca Brands raised $65 million at a valuation of $2.2 billion from Ubisoft, Sequoia Capital and others.[26][27] In November 2021 SoftBank led a $93 million investment in Animoca Brands' The Sandbox.[28]

In December 2021 Binance and Animoca Brands launched a $200 million investment program to offer funding for blockchain games.[29]

References
  1. "Animoca Brands: Revolutionizing the branded mobile gaming industry".
  2. "Metaverse player Animoca Brands releases unaudited numbers". Australian Financial Review.
  3. "Hong Kong-based mobile gaming company Animoca Brands to list on the Australian stock market (ASX)". EntrepreneurHK. January 28, 2015.
  4. Hake, Mark (November 11, 2021). "7 Interesting Metaverse Cryptos That Might Be Worthwhile Tokens". Nasdaq.
  5. Tsagkarakis, George. "ATARI VCS to be The First Console to Support Blockchain Games". egamers.io.
  6. "Care Bears Take On 'The Sandbox'". License Global.
  7. George, Tharun. "Animoca Brands launches new mobile game based on Wonder Park film". Proactive Investors.
  8. Nelson, Jared. "'The Addams Family Mystery Mansion' is an Upcoming Mobile Game Based on the Upcoming Addams Family Animated Movie". TouchArcade.
  9. https://www.mancity.com/news/club/animoca-partnership-announcement-63744137
  10. Powell, John. "Animoca, nWay sign deal with WWE". Slam Wrestling.
  11. "Animoca Brands to develop MotoGP™ blockchain Manager game". MotoGP.
  12. https://www.fiaformulae.com/en/news/2021/august/introducing-formula-e-high-voltage
  13. Cook, Oliver (March 29, 2019). "Formula 1 blockchain game 'F1 Delta Time' in development by Animoca Brands". AYO.news.
  14. "Mobile Games Publisher Animoca Raises Funding From Intel, IDG-Accel". Techcrunch. November 15, 2011.
  15. "Animoca Brands Revolutionizing the branded mobile gaming industry". The Silicon Review. Retrieved December 5, 2021.
  16. Tharun, George (August 15, 2018). "Animoca Brands secures investment from renowned Asian financial powerhouse". Proactive.
  17. Abudheen K, Sainul (December 18, 2017). "Animoca Brands to invest US$766K in Artificial Intelligence accelerator Zeroth.ai". e27.
  18. Takahashi, Dean (May 22, 2019). "Animoca Brands raises $2.5 million for The Sandbox blockchain gaming platform". VentureBeat. Retrieved December 5, 2021.
  19. Takahashi, Dean (March 19, 2020). "The Sandbox raises $2 million more to build out blockchain-based game world". VentureBeat. Retrieved December 5, 2021.
  20. Newell, Elisha (March 10, 2020). "Animoca Brands (ASX:AB1) delisted from ASX". The Market Herald.
  21. Sharma, Deepak (August 26, 2021). "Animoca Brands to list REVV token on OKEx". Proactive.
  22. Chan, Michelle (May 13, 2021). "Hong Kong blockchain gaming group Animoca Brands claims unicorn status". Nikkei Asia.
  23. Sinclair, Sebastian (July 1, 2021). "Animoca Completes Funding Round, Gets an Extra $50M From Coinbase, Samsung". Nasdaq.
  24. Takahashi, Dean (May 13, 2021). "Animoca Brands raises $88 million at $1 billion valuation to capitalize on game NFTs". VentureBeat.
  25. "Animoca Brands completes US$138.88m capital raise with second tranche of US$50m".
  26. Takahashi, Dean (October 20, 2021). "Animoca Brands raises $65M at $2.2B valuation from Ubisoft and others". VentureBeat.
  27. Macdonald, Anthony (October 20, 2021). "ASX pariah Animoca Brands worth $2.9b, Sequoia China buys in". The Australian Financial Review.
  28. Hu, Krystal (November 2, 2021). "SoftBank leads $93 MLN investment in NFT gaming firm the Sandbox". Reuters.
  29. Takahashi, Dean (December 2, 2021). "Binance Smart Chain and Animoca Brands launch $200M investment program for blockchain games". VentureBeat.
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