Braze, Inc

Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo.[3][4] It is a customer engagement platform used by businesses for multichannel marketing.[4]

Braze, Inc.
FormerlyAppboy Inc. (2011–2017)
TypePublic company
Nasdaq: BRZE
Industry
Founded2011[1]
Founders
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters
New York, NY
,
U.S.
Key people
  • Bill Magnuson CEO
  • Jon Hyman CTO
  • Sara Spivey CMO
  • Isabelle Winkles CFO
[2]
ProductsCustomer Engagement Platform
Number of employees
800+
Websitewww.braze.com

Braze provides mobile marketing automation for Domino's Pizza, SoundCloud, HBO Max,[5] and Urban Outfitters.[4] The company has also worked with Burger King on their Whopper Detour campaign,[6] Babylon Health,[7] Grubhub,[8] NASCAR[9] and CleanChoice Energy.[10]

History

Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian. The three met after Magnuson and Hymam won the 2011 NYC Disrupt Hackathon for Gilt-ii. The trio raised $3 million from investors in order to start the company.[1][11][12] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [13]

In August of 2017, the company received $50 million in Series D Financing[14] and later that year, Appboy rebranded to Braze, Inc.[15]

In 2018, the company launched Braze Alloys, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude.[16] The company also opened an office in Singapore.[17]

In 2019, Braze added Google AMP for email[18] and passed $100 million in annual recurring revenue.[19]

In 2020, Braze boycotted Facebook advertising and encouraged other brands to do that same over content moderation practices.[20] The company also joined several other Marketing Tech firms to offer free of charge technologies to Black founded businesses.[21]

By 2020, Braze was delivering over 100 billion messages each month[22] and had raised over $175 million in funding.[23] Braze also helped Bloom and Wild with an opt-out option to their Mother’s Day campaign.[24]

In 2021, Braze continued its relationship with Amazon Web Service by becoming a partner in AWS’s ISV Accelerate program.[25] Later that year, Braze filed to go public.[26]

Industry Report

Braze produces industry reports including the Global Customer Engagement Review,[27] 2020 The Year of Streaming Report,[28] the Braze Data Privacy Report[29] and along with Skyscanner and Apptopia published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies.[30]

Products
  • Canvas (Cross Channel Journey Management): Allows brands to leverage behavioral insight and incentivize customers with rewards.[31]
  • Channels
    • Email: Ability to engage audiences with personalized messages.[8]
    • Mobile/Web Push: Creating campaigns that activate data through APIS, utilizing push notifications.[32]
  • Integration
    • Snowflake Data Sharing: Shared customers can extend Braze data into Snowflake without maintenance.[33]
    • Shopify App: Allows marketers to use real time Shopify data to drive segmentation and personalization.[34]

Recognition

In 2019 and 2020, Inc. listed Braze as one of the Best Places to Work.[35][36] In 2019, the company was awarded Gartner Magic Quadrant's leader for Mobile Marketing Platforms.[16]

In 2020, Forbes listed Braze at number 56 on its Cloud 100 list,[37] and in 2021 the company was listed as number 23.[38] In 2021 the magazine also named Braze as one of America’s Best Startups.[39]

References
  1. "Gilt-ii Turns Flash Sales Site Gilt Into An Auction Marketplace". TechCrunch. Retrieved July 16, 2021.
  2. "Braze Inc Company Profile". Bloomberg. Retrieved February 2, 2021.
  3. Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved March 6, 2018.
  4. Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved September 20, 2016.
  5. Rodriguez, Ashley. "How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations". Business Insider. Retrieved July 1, 2021.
  6. Machado, Fern (May 17, 2019). "The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing". Retrieved August 31, 2021.
  7. "Talking mobile with Babylon Health". mobilemarketingmagazine.com. Retrieved August 25, 2021.
  8. Talbot, Paul. "Inside The Grubhub Marketing Strategy". Forbes. Retrieved August 6, 2021.
  9. Zelaya, Ian (December 15, 2020). "How Nascar Got Quarantined Fans to Tune Into Virtual Races". Retrieved August 18, 2021.
  10. Althouse/, Michaela (May 25, 2021). "Power Moves: CleanChoice Energy CTO Anthony Hoang hopes to use tech to boost decarbonization in the District". Technical.ly DC. Retrieved August 18, 2021.
  11. Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved September 20, 2016.
  12. Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved September 20, 2016.
  13. Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved November 7, 2017.
  14. "This Startup Raked in $50 Million to Take on Salesforce". Fortune. Retrieved July 16, 2021.
  15. Aydlett, Marissa (June 14, 2018). "How one software company rebranded to break down silos". Marketing Week. Retrieved July 16, 2021.
  16. Barry Levine (October 15, 2018). "Braze launches an app ecosystem with more than 45 integrations". MarTechToday. Retrieved February 1, 2021.
  17. "Braze: How This Startup Grew Quickly Into A Marketing Automation Giant". Pulse 2.0. October 9, 2018. Retrieved July 7, 2021.
  18. "Daily Buzz: Is AMP for Email Ready for Prime Time?". Associations Now. October 31, 2019. Retrieved August 25, 2021.
  19. Alex Wilhelm. "Kicking off 2020 with 4 new members of the $100M ARR club". TechCrunch. Retrieved January 29, 2021.
  20. Swant, Marty. "As Civil Rights Groups Ask Marketers To Boycott Facebook, Outdoor Brands Pause Spending". Forbes. Retrieved July 23, 2021.
  21. Williams, Colleen (July 6, 2020). "Several MarTech Firms to Give Away Free Services to Black-Founded Startups". AfroTech. Retrieved July 23, 2021.
  22. Council, Jared (September 21, 2020). "Behind Snowflake's Debut: Rising Data Demands". Wall Street Journal. ISSN 0099-9660. Retrieved July 1, 2021.
  23. "Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors". MarTech Series. February 12, 2020. Retrieved July 7, 2021.
  24. "Bloom & Wild put the customer first with Mother's Day opt out". Econsultancy. Retrieved July 30, 2021.
  25. "AWS eyeing new partner 'paths'". CRN Australia. Retrieved August 11, 2021.
  26. "Customer engagement platform Braze files for a $100 million IPO". Renaissance Capital. Retrieved November 8, 2021.
  27. "Report: US imports up 8% for 2020 - Ecommerce - BizReport". www.bizreport.com. Retrieved September 3, 2021.
  28. "Disney+ beat Netflix in recent US downloads (report)". TechCrunch. Retrieved September 3, 2021.
  29. Swant, Marty. "Senator Kirsten Gillibrand Introduces Bill To Create A Data Protection Agency". Forbes. Retrieved July 30, 2021.
  30. Kiesnoski, Kenneth (June 13, 2021). "Eager to travel, Americans book Sun Belt beach, city stays as pandemic fades". CNBC. Retrieved July 30, 2021.
  31. Page, Rosalyn (July 30, 2020). "CMO's top 8 martech stories for the week". www.cmo.com.au. Retrieved August 6, 2021.
  32. "Movable Ink Pulls In $30 Million In Series C Funding". www.mediapost.com. Retrieved September 9, 2021.
  33. "Braze Enhances Platform, Partners With Movable Ink". www.mediapost.com. Retrieved August 12, 2021.
  34. "Braze Integrates with Shopify". www.destinationcrm.com. Retrieved August 18, 2021.
  35. "Everything You Need to Know to Start and Grow Your Business". Inc.com. Retrieved August 4, 2021.
  36. "The 346 Best Places to Work in 2019". Inc. May 16, 2019. Retrieved January 29, 2021.
  37. Alex Konrad. "The Cloud 100". Forbes. Retrieved January 29, 2021.
  38. "The Cloud 100 2021". Forbes. Retrieved August 18, 2021.
  39. "America's Best Startup Employers 2021". Forbes. Retrieved August 4, 2021.
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