Aqua Velva

Aqua Velva is an American brand of grooming products targeted at men. Its best known product is the Ice Blue aftershave introduced in 1917 by the JB Williams Company.[1]

It was first trademarked in 1917 by the JB Williams Company[2] and later acquired by the Beecham Group in 1982,[3] SmithKline Beecham in 1989,[4] then by GlaxoSmithKline from 2000 until it was sold to Combe Incorporated in 2002.[5] As of 2016, it is marketed by Combe Incorporated and Unilever (formerly Sara Lee) in Europe. Aqua Velva products include Classic Ice Blue, Ice Sport, and Musk as well as Original Sport (sold only in Canada). The Classic Ice Blue serves as the original version of Aqua Velva.[6]

Combe Incorporated began shipping Aqua Velva exclusively in plastic "Shatterproof" bottles on February 1, 2010. Previously it had been packaged in glass bottles. It was stated that the change was made at customer request, and that the new plastic packaging contains the same product, with no changes in formulation.[7]

• Gallery
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  Original Aqua Velva bottle from the 1930s
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  Original Aqua Velva bottle from the 1930s. Shows back of bottle and side of box.
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  Aqua Velva "The Smart Set" from the 1970s. A combination of Aqua Velva aftershave scents normally sold around the holidays.
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  Glass bottle 100 ml Aqua Velva Williams (Italian bottle)
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  Aqua Velva Ice Blue bottle from the early 2000s
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  100th anniversary Aqua Velva Ice Blue bottle from 2017
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  100th anniversary Aqua Velva Musk bottle from 2017