Storytel

Storytel AB is a Swedish audiobook streaming subscription service based in Stockholm, Sweden.

Storytel AB
TypePublic
IndustryAudiobooks
Founded2006 (2006)
FoundersJonas Tellander
Jon Hauksson
HeadquartersStockholm, Sweden
Websitestorytel.com

It competes with Audible on a monthly credit model, and is available in more than 20 countries.[1]

History

Storytel was founded in 2006 by Jonas Tellander and Jon Hauksson.[2] The company bought Sweden's largest book publisher, Norstedts förlag, in 2016.[3]

In 2016, Storytel acquired the Danish book service Mofibo [4]

In 2017, Storytel acquired the Danish publisher People's Press [5]

In 2017, Storytel expanded its services to Russia, Spain, India and the United Arab Emirates.[3]

In July 2020, it acquired a 70 percent stake in Icelandic publishing house Forlagið,[6] and in January 2021, it surpassed 1.5 million paid subscribers.[7]

In November 2021, RBMedia announced that its property Audiobooks.com was being sold to Storytel for $135 million.[8][9] At the time of purchase, Audiobooks.com was used by about 17% of audiobook buyers, and the acquisition was seen as a way for Storytel to enter the large English-speaking marketplace.[8]

References
  1. "Audiobook streamer Storytel sees pandemic spurring subscriber growth". Business Insider.
  2. "Sweden's Storytel Continues Its Global Expansion". PublishersWeekly.com. Retrieved 2021-05-04.
  3. Reuters Staff (March 24, 2017). "Sweden's Storytel to enter four new markets". Reuters – via www.reuters.com.
  4. "Storytel køber bogtjenesten Mofibo | Mofibo". via.ritzau.dk (in Danish). Retrieved 2021-10-13.
  5. "Storytel opkøber forlaget People's Press". mediawatch.dk (in Danish). 2017-03-02. Retrieved 2021-10-13.
  6. "Storytel Purchases Majority Share in Forlagið, Iceland's Largest Publisher". July 3, 2020.
  7. "Storytel has surpassed the milestone 1.5 million paying subscribers". Storytel.
  8. Ruth Comerford (November 13, 2021). "Storytel extends into English language market with $135m Audiobooks deal". The Bookseller. Retrieved November 13, 2021.
  9. Heloise Wood (April 11, 2017). "Newly formed RBmedia buys Audiobooks.com". The Bookseller. Retrieved October 22, 2017.


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