BIC lighter
A BIC lighter is a disposable lighter in production by Société Bic since 1973.[2][3]
 | |
| Type | lighter |
|---|---|
| Inventor | Marcel Bich[1] |
| Inception | 1973 |
| Manufacturer | Société Bic |
| Available | Available |
| Current supplier | Société Bic |
| Website | US website |
Marketing
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was currently in development of a lighter that could be lit up to 3,000 times before wearing out.[4] In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used today. The sexually charged slogan was an attempt to compete with the leading lighter manufacturer at the time, Gillette.
References
- L.A. Times Archives. "Baron Marcel Bich; Founder of Bic Company". LATimes.com. Retrieved 4 November 2021.
- Wilson & Co. "A BRIEF HISTORY OF FLAME: THE STORY OF THE EVERYDAY LIGHTER". Sharrowmills.com. Retrieved 4 November 2021.
- Writer, Staff. "Who Invented the Bic Lighter?". Reference.com. Retrieved 4 November 2021.
- "BIC Corporation History". FundingUniverse.com. Retrieved 4 November 2021.
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