Bango plc

Bango is a mobile commerce company and direct carrier billing (DCB) service provider. It focuses on enabling mobile app developers and app stores to generate more business for its customers. Bango provides DCB to enable app store customers to click and buy apps or in-app content, placing the charge directly onto their mobile phone bill.

Bango, plc.
The Bango Payment Platform
Type of businessPublic
Traded asLSE: BGO
FoundedOctober 14, 1999 (1999-10-14)
Headquarters
Cambridge
,
England
Area servedWorldwide
Founder(s)Ray Anderson, Anil Malhotra
ChairmanRay Anderson
CEOPaul Larbey
IndustryMobile Payments
URLbango.com
CommercialYes
Current statusActive

Bango also provides a way for app developers to target their marketing towards users that have a track record of paying for services. The company is listed on the London Stock Exchange.

Bango app store partners include Google for Google Play,[1][2] Amazon for Amazon Appstore,[3] Samsung for Samsung Galaxy Store,[4] BlackBerry for BlackBerry World[5] and BlackBerry Messenger (BBM), Mozilla for Firefox Marketplace[6] and Microsoft[7] for Windows 10 and Windows Phone Store.

Bango has direct billing relationships with hundreds of mobile operators worldwide. According to Progressive Equity Research, "Bango dominates the third party carrier billing marketplace with over 40% of the total app store direct carrier billing connections"[8]

In November 2015, it announced its $17 million raised in funding, valuing the company now at $91 million.[9] In January 2018, Bango plc partnered with Netflix to launch carrier billing for Netflix subscriptions in Mexico.[10] Bango and 9mobile became partners to launch operator-billed payments for Google Play users.[11] In January 2018, Bango plc launched carrier billing for Netflix subscriptions.[12]

References

[13]

  1. "Google Play Gets Carrier Billing Thanks To New Arrangement With Facebook Billing Partner Bango". TechCrunch. Retrieved 16 May 2021.
  2. "Investegate |Bango PLC Announcements | Bango PLC: Google Play launches carrier billing in Africa". www.investegate.co.uk. Retrieved 16 May 2021.
  3. "Amazon Has Turned On Carrier Billing For Apps, In Germany With Bango And O2". TechCrunch. Retrieved 16 May 2021.
  4. "Bango Inks Global Samsung Deal To Power Carrier Billing In Galaxy Apps Store". TechCrunch. Retrieved 16 May 2021.
  5. "Bango Terms and Conditions of Sale for BlackBerry World". www.blackberry.com. Retrieved 16 May 2021.
  6. "Mozilla's Firefox Phones Get Operator Billing Through Bango". TechCrunch. Retrieved 16 May 2021.
  7. "Microsoft Turns On Its First Carrier-Billing Deal For The Windows Phone Store With Bango, In Indonesia". TechCrunch. Retrieved 16 May 2021.
  8. "The Mobile App Store Payments Marketplace: Direct Carrier Billing; Progressive Equity Research" (PDF). Archived from the original (PDF) on 4 March 2016. Retrieved 29 October 2015.
  9. Lunden, Ingrid. "Bango Raises Another $17M To Expand Its Carrier Billing With App Store Partners". TechCrunch. Retrieved 12 November 2015.
  10. "Bango partners with Netflix in Mexico". Proactiveinvestors UK. Retrieved 5 June 2018.
  11. "You are being redirected..." independent.ng. Retrieved 5 June 2018.
  12. "Bango launches carrier billing for Netflix in Mexico". Proactiveinvestors UK. Retrieved 4 September 2018.
  13. Facebook Mobile Payments Via Carrier Billing (And Bango) Live In U.S., UK And Germany | TechCrunch
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