Byredo

Byredo is a Swedish company, producing fragrances, leather goods and accessories made in Sweden.[1] Byredo is a portmanteau of "By Redolence".[2] It was founded in Stockholm in 2006 by Ben Gorham.[3]

Byredo
Founded2006 ; Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[2][7] which has invested in Diptyque and Malin + Goetz,[8] and owns Space NK.[2]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[8] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[9][10]

Byredo collaborated with IKEA on a home fragrance expected to launch in 2019.[11][12] This materialised as the OSYNLIG candle collection, released 1 November 2020. [13] It also launched the fragrance Space Rage in partnership with the singer Travis Scott.[14]

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[15]

References
  1. "Byredo Perfumes And Colognes". www.fragrantica.com.
  2. Manzanita buys majority stake in Byredo 1 May 2013
  3. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  4. Sunhee Grinnell, Byredo Celebrates 10 Years with No Name: Ben Gorham on his biggest collaboration yet Vanity Fair, September 13, 2016
  5. "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com.
  6. Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  8. Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  9. Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  10. 1996 Inez & Vinoodh fragrantica.com
  11. Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  12. The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  13. Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  14. Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
  15. Katie Chang, From Byredo To Tom Ford, The Best Men's Fragrances of 2016 Forbes, December 16, 2016
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