DHC Corporation

DHC Corporation (株式会社ディーエイチシー, Kabushiki-gaisha Dī Eichi Shī), initials of Daigaku Honyaku Center (大学翻訳センター, Daigaku Honyaku Sentā, lit. "University Translation Center") is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972. Their flagship brand name is "Olive Virgin Oil".[1]

DHC Corporation
Native name
株式会社ディーエイチシー
Kabushiki-gaisha Dī Eichi Shī
TypeKK
Industry
Founded1972
HeadquartersMinami-Azabu,
Tokyo
,
Japan
Area served
Worldwide
Key people
  • Yoshiaki Yoshida (RD, chairman)
  • Yoshie Takahashi (President)
Websitewww.dhc.co.jp

Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008.[2]

Models appearing in DHC TV commercials
  • LBO Ladies Bowling Tour[5]
  • Sagan Tosu football club (on shirts)
  • IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.

Controversy

In December 2020, CEO Yoshiaki Yoshida caused a backlash after using a derogatory nickname for rival firm Suntory, often used online in reference to their wide usage of Korean models. He claimed that almost every celebrities used in Suntory's promotion has Korean lineage, while he boasted that DHC only employs "pure" Japanese models.[6] The CEO's comments were posted on DHC's website shortly before Suntory Wellness was announced as the market leader for the previous year.[7]

In April 2021, in response to NHK's coverage on his statement, Yoshiaki claimed that "the majority of the people that make up Japan's core are ethnic Koreans" including the majority of NHK's announcers and management, and that it "is extremely dangerous for Japan". He also referred to NHK, a statutory corporation of Japan, as an enemy of the state. DHC later secretly apologized for its CEOs comments to local governments.[8][9]

References
  1. "Olive Virgin Oil". DHC. Retrieved 17 August 2014.
  2. About Us - DHC Corporation Retrieved October 6, 2017
  3. "森高千里が語る 「私がオバさんになっても」を書くきっかけとなった"ある一言"". BuzzFeed. 2019-04-19. Retrieved 2020-03-24.
  4. "森高千里が『私がオバさんになっても』の歌詞を儚げに口ずさむ「DHC クイーン オブ セラム」新CMに出演". Music.jp. 2019-04-06. Retrieved 2020-03-24.
  5. LBO Ladies Bowling Tour announcement Archived 2011-07-22 at the Wayback Machine
  6. "DHC chairman uses racial slur for Koreans to bash Suntory | the Asahi Shimbun: Breaking News, Japan News and Analysis".
  7. "Yahoo!ニュース". news.yahoo.co.jp.
  8. "Japan's DHC secretly apologized to local gov'ts for racist posts, avoids public mea culpa". Mainichi Daily News. 2021-07-22. Retrieved 2021-09-07.
  9. Hatachi, Kota. "「NHKは日本の敵です」DHC会長が声明、在日コリアンへの「差別的表現」報道に反論". BuzzFeed (in Japanese). Retrieved 2021-05-11.
  • Official websites:


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