Discovery Kids (Latin American TV channel)

Discovery Kids
CountryLatin America
Brazil
Puerto Rico
Broadcast areaLatin America
Brazil
Puerto Rico
HeadquartersMiami, Florida
Programming
Language(s)Spanish
Portuguese
English
Picture format1080i HDTV (NTSC/PAL)
(downscaled to 16:9 480i/576i for the channel's SDTV feeds)
Ownership
OwnerDiscovery, Inc. (pending merge approval with WarnerMedia to form Warner Bros. Discovery)
Sister channelsDiscovery Turbo
Investigation Discovery
Discovery Home & Health
History
Launched1 November 1996 (1996-11-01)
Former namesDiscovery Kids Channel (1996–97)
Links
WebsiteDiscovery Kids Latin America
Discovery Kids Brazil
Availability
Cable
Claro net TV (Brazil)Channel 100 (SD)
Channel 600 (HD)
Satellite
Dish Network (Mexico)Channel 310
DirecTV (Latin America)Channel 330
Sky (Mexico)Channel 303
Streaming media
OneLink CommunicationsChannel 60

Discovery Kids (stylized as DK) is a Latin American pay television channel owned by Discovery, Inc. and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel.

The channel is divided into six live feeds:[1] Pan-regional, Colombia, Southern, Mexico and Brazil, each with their own HD simulcast feeds. Until 2019, the channel had an HD version of the channel with different schedule broadcasting to all Latin America. The network is also available in the Caribbean and Puerto Rico.

History

The Beginning Era (1996-2002)

The channel was launched on 1 November 1996 and programming was aimed for older children and preschoolers. Preschool programming aired in the mornings, while shows for older children aired in the afternoons-evenings. Which is Spanish-dubbed.

The Rainbow Era (2002-2005)

On August 2002, preschool programming began airing around the clock on weekdays, while shows for older children only aired around the clock on weekends.

On January 2003, the channel changed its programming to target mainly preschoolers removing all shows for older children until 5 October 2015 (for only one show Pac-Man and the Ghostly Adventures).[2]

The Preschool Era (2005-2016)

On March 2005, Doki, the channel's mascot, was introduced.[3] In 2008, a new mascot was introduced, named Mundi. In 2009, newer mascots made its first appearance: Oto, Fico, Anabella, and Gabi.

The New Era (2016-present)

On 1 April 2016, older children programming was returned after a 13-year hiatus for afternoons and evenings while preschool programming continues airing in the mornings.

Programming
Main article: List of programs broadcast by Discovery Kids (Latin American TV channel)

Feeds

The channel broadcasts 5 feeds, each having their own HD simulcast feed.

  • Pan-regional feed: broadcasting to most Latin American countries, including the Caribbean. It uses the Colombian (UTC-5) and Argentine (UTC-3) time zones. And Peru.
  • Mexican feed: broadcasting exclusively to that country, with different schedule and TV series. It uses the Mexico City time zone (UTC-6/UTC-5 DST) .
  • Colombian feed: broadcasting exclusively to that country, with different schedule. It uses the Bogotá time zone (UTC-5).
  • Southern feed: broadcasting to Argentina, Paraguay and Uruguay, with different schedule. It uses the Buenos Aires time zone (UTC-3).
    • Chilean subfeed: available in Chile with local advertisement. During winter time, it delays programming by one hour to match the country's time zone (turning itself into a +1 timeshift feed). It uses the Santiago time zone (UTC-4/UTC-3 DST).
  • Brazilian feed: broadcasting exclusively to that country, with different schedule and TV series. Broadcasting in Portuguese, it uses the Brasilia time zone (UTC-3).

Live events
  • La Ronda de Discovery Kids:[lower-alpha 1] The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and made performances. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time. In 2009, there was another similar project called Exploration which dealt with the environment, In 2010, a similar event called En sus marcas, listos, ya (On your marks, get set, go!) was made only in Mexico. In July, August, and September 2012, they were performing Expreso Discovery Kids (Discovery Kids Express) in city of Mexico and Venezuela.[4]

See also

Notes
  1. Originally, "Ciranda Discovery Kids" in Brazil.

References
  1. "Programming". Discovery Kids Plus (in Spanish). Retrieved July 14, 2017.
  2. "Discovery Kids Latin America bulks up on preschool to gain ground in kids pay-TV". Kidscreen. May 1, 2003. Retrieved November 5, 2021.
  3. "Doki, una imagen nueva para Discovery Kids" [Doki, a new image for Discovery Kids]. El Tiempo (in Spanish). April 13, 2005. Retrieved August 27, 2021.
  4. "Expreso Discovery Kids en Galerias Valle Oriente". Retrieved September 6, 2016.
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