Doin' This

Combs released "Doin' This" after he performed at the 2021 CMA Awards. In a press release, Combs stated that regardless how much money or success he had, singing and songwriting was "always the plan for his life": "There was never a plan B. Once I decided that this is what I was gonna do, it's what I was gonna do whether that was at this level or at the level that I was at when I started. Music is the thing that I think makes everybody who does what I do's blood pump and gets them out of bed in the morning, and just to be able to do that and write a song about it that you feel like genuinely can connect with some of your peers is really cool".[2]

Jon Freeman of Rolling Stone described the song as "an ode to making music regardless of any fame or riches".[3] Tricia Despres of Taste of Country stated that the lyrics means "whether he was playing in some no-name town or on the stage of the Grand Ole Opry, Combs would be doing exactly this: Playing music for all who will listen".[4]

The video takes a "behind the scenes" approach, with a director asking Combs "If you could be doing anything, what would you be doing if you weren't doing this?" The question prompts Combs to "recall a time when a journalist asked him the very same question during an interview". Combs then goes on to tease a stadium tour and introduce his friend Adam Church, who will be joining him on his tour.[5] Church, who is also a country music singer, attended Appalachian State University in Boone, North Carolina with Combs. Combs stated to Taste of Country that Church is "a married father with an ordinary 9 to 5 kind of job who also fills up bars in western Carolina. He's a pretty big deal in Boone, N.C".[6] The other parts show "the life of a small-town guy who never made it big", who, at the end of the video, "winds up sitting on his couch with his acoustic guitar and playing a show for two VIPS — his wife and young daughter" before Combs "welcomes him out onto a big stage to perform with him".[7]