Golden Screen Cinemas

Golden Screen Cinemas (GSC), Malaysia's largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). It operates a total of 500+ screens in 50+ locations across Malaysia and Vietnam, with 361 screens in 37 locations in Malaysia, and 108 screens in 18 locations in Vietnam through a partnership with Galaxy Studio.

GSC
Native name
Golden Screen Cinemas Sdn. Bhd.
TypePrivate Limited Company
IndustryMedia, cinemas, marketing, distribution
Founded1 April 1987 (1987-04-01)
HeadquartersPetaling Jaya, Selangor, Malaysia
Key people
Koh Mei Lee (CEO)
ProductsAurum Theater, Jin Gastrobar, GSC Movies, GSC Lite
Number of employees
5000+ Employees
ParentPPB Group
Websitegsc.com.my

Aspiring to be a regional cinema and content operator that delivers enriching cinema experiences, the auditoriums feature state-of-the-art cinematic technologies including multi-dimensional Dolby Atmos surround sound technology, 4DX, ScreenX, D-BOX motion seats, and more across Malaysia. Its 21-screen GSC Mid Valley Megamall holds the record for being the largest multiplex in Southeast Asia, and is the only cinema in the region equipped with an Onyx 3D Cinema LED screen.

History

Golden Screen Cinemas was founded in 1987 under the name Golden Communications Circuit, a joint venture between Hong Kong's Golden Harvest and the Malaysian conglomerate PPB Group, the latter of whom operated a small set of Malaysian cinemas leased from Shaw Brothers Studio.[1] After a January 1988 merger between Golden Communications (GC) Circuit and the Malaysian branch of Cathay Organisation, the company was renamed Golden Screen Cinemas.[2]

Overview

As of January 2018, GSC has 344 screens in 36 locations throughout Malaysia.[3] Respective Malaysian states with GSC cinemas are Johor (3), Kedah (2), Kuala Lumpur (8), Melaka (2), Negeri Sembilan (2), Pahang (3), Penang (3), Perak (1), Putrajaya (2), Sabah (2), Sarawak (2) and Selangor (8).

Cinema Experience

GSC has certain cinema halls called "Cinema Experiences" that have special features.[4]

4DX

4DX halls are auditoriums that employ motion enabled chairs; these chairs create strong vibrations and sensations, as well as environmental controls for simulated weather conditions, such as lightning, rain, flashing (strobe) lights, fog, and strong scents.[5]

MX4D

MX4D is a 4D film presentation system developed by the American company MediaMation that allows a film to be augmented with environmental effects, such as motion, odors, and humidity. It uses theater seats which tilt forward, backward, and to the side in synchronization with onscreen motion, as well as air blasts, tactile effects, and other technology.[6]

AURUM

GSC's "AURUM" cinematic experience includes luxury recliners, private cabins, individualised services, continental dining. Each AURUM ticket offers moviegoers a food delivered directly to their seats; tickets also include a private screening for up to 20 people, as well as a built-in karaoke system.[7]

D-BOX

D-BOX theatres incorporate movement through chairs during screenings.[8]

DOLBY ATMOS

DOLBY ATMOS specialises in increased sound quality. The hall allows sound to move throughout the theatre, to emulate natural and lifelike audio effects. The experience employs up to 64 speakers.[9]

GSC BiG

GSC BiG has larger screen, sound & experience with 4K Barco projectors and Dolby Atmos surround sound.

GSC MAXX

GSC MAXX incorporates dual digital projectors, an active polarized 3D system, and Dolby CP850 sound processes.[10]

Gold Class

Gold Class auditoriums come with accompanying lounges and toilets, reclining seats, and a table for every two seats.[11]

IMAX

IMAX features immersive audio combined with high definition images.[12]

Onyx

The Onyx cinematic experience features ultra-sharp, high-definition content on the silver screen, with an accompanying LED theatre display. It is the world's first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display. Onyx Halls are equipped with JBL by HARMAN Professional Solutions audio technology.[13]

Premiere Class

Premiere Class experiences have spacious seats, trays, lounges, and toilets.[14]

Play+

PlayPlus is a family and child-friendly service.[15]

Screen X

Screen X provides a 270° viewing experience.[16]

THX

THX is known for its architectural design, acoustics, sound isolation, and audio-visual equipment performance.[17]

See also

References
  1. "Golden Village Celebrates 30 Years of Exhibition Innovation". Variety. 2 June 2017. Retrieved 9 December 2018.
  2. "Cinema chains merge to create biggest entity". New Straits Times. 16 January 1998. Retrieved 16 February 2010.
  3. "Vietnam cinema venture to boost PPB earnings". Retrieved 28 July 2016.
  4. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  5. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  6. "MX4D® Theatres". www.mediamation.com. Retrieved 14 February 2019.
  7. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  8. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  9. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  10. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  11. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  12. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  13. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  14. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  15. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  16. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
  17. "Golden Screen Cinemas | Malaysia's Leading Cinema Online".
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