Grace Beverley

Grace Margaret Beverley, known by her online moniker GraceFitUK, is a social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy.[1] Having amassed a considerable following on personal social media accounts as a student under the name GraceFitUK, Beverley's involvement in TALA and Shreddy began when she was an undergraduate at St Peter's College, Oxford.[2]

Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) February 16, 1997
London, England
Occupation
  • influencer
  • entrepreneur
Known for
  • TALA
  • Shreddy

Early life and education

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria, a curator (daughter of multimillionaire property developer Sir Nigel Broackes),[3][4][5] and Peter Beverley.[6] She is the third of four daughters.[6]

Beverley attended St Paul's Girls' School[7] and as a teenager was Dean's Chorister (head chorister) at Salisbury Cathedral.[6] She went on to gain a choral scholarship at St Peter's College, Oxford,[7] where she studied music as an undergraduate, graduating in 2019.[8]

Career

Social media influencer

Beverley's social media accounts- including on YouTube and Instagram-[9] under the name of GraceFitUK, as a "lifestyle vlogger" with a focus on fitness and veganism,[10][11] enabled her to sell workout and diet guides to her fanbase, as well as led to her working with fitness companies such as Gymshark; this merchandising success and the support of Genflow, an influencer brand-building company,[12][13] allowed Beverley to establish two companies, TALA and Shreddy, which she started using money made from her previous activities.[14][9][15]

TALA and Shreddy

TALA is a clothing brand that markets itself as providing sustainably made and ethically produced clothing.[16] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts,[16] and it promotes itself as a transparent and affordable option for sustainable and high quality activewear. It was launched in 2019 (as Beverley was finishing her final university exams) and turned over £6.2 million in its first year.[17] Beverley is the founder and CEO.[18]

Shreddy is a fitness tech and equipment brand. Users pay a monthly fee to access exercise classes and meal plans on the app according to their preferences and goals, and can buy branded equipment required to complete the classes.[19] Beverley is the founder and CEO.[20]

Some equipment now sold under the Shreddy umbrella brand was originally designed for one of Beverley's previous businesses, B_ND, which focussed on retailing resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[21][22]

Publications

Beverley's first book, Working Hard, Hardly Working: how to achieve more, stress less and feel fulfilled, was published in April 2021.[23]

References
  1. "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND - BALANCE". balance.media. Retrieved 2021-01-08.
  2. "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com. Retrieved 2021-01-03.
  3. "Inside Grace Beverley's life, her parents, her struggle against sexism, and her boyfriend". January 28, 2021.
  4. "Broackes, Sir Nigel (1934–1999), financier and industrialist". Oxford Dictionary of National Biography.
  5. New York Times Biographical Service, vol. 30, New York Times, Arno Press, 1999, p. 1595
  6. "SALISBURY: The Beverley sisters". www.churchtimes.co.uk. Retrieved 2021-01-03.
  7. Chandler-Wilde, Helen (2020-01-30). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 2021-01-03.
  8. "Grace Beverley: The 22-year-old taking on the gym wear world". BBC News. 2019-12-29. Retrieved 2021-01-03.
  9. "Meet the 30 most famous YouTube and Instagram stars you've never heard of". September 22, 2018 – via www.telegraph.co.uk.
  10. "Grace Beverley: The 22-year-old taking on the gym wear world". December 29, 2019 – via www.bbc.co.uk.
  11. "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com.
  12. "Genflow nabs $11M investment from BGF".
  13. "Why influencers are launching bikinis and sundresses mid-lockdown". March 31, 2020.
  14. "GraceFitUk | Grace Beverley Gymshark Athlete | Shop Now". Gymshark ROW.
  15. "Vlogger Grace Fit: Why we should go plant-based" – via www.bbc.co.uk.
  16. Campbell, Maeve (2019-07-08). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". living. Retrieved 2021-01-03.
  17. Pavlova, Victoria. "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 2021-01-03.
  18. "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-01-03.
  19. "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 2021-01-03.
  20. "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 2021-01-03.
  21. Mills, Sasha (2020-11-17). "In Conversation with Grace Beverley". Cherwell. Retrieved 2021-01-03.
  22. "@gracebeverley • Instagram". www.instagram.com. Retrieved 2021-01-03.
  23. Beverley, Grace. "Working Hard, Hardly Working". www.penguin.co.uk. Retrieved 2021-01-03.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.