HitClips

HitClips is a digital audio player created by Tiger Electronics that plays low-fidelity mono one-minute clips of usually teen pop hits from exchangeable cartridges.[1] It first launched in August 2000[2] with 60-second microchip songs featuring Britney Spears, NSYNC, and Sugar Ray. The following year songs by Destiny's Child, Backstreet Boys, Dream, and Pink were additionally released.[3] There is a version for young children called KidClips.[4] Tiger Electronics had licensing agreements for HitClips with popular major record labels including Atlantic Records, Jive Records, Zomba Label Group, and Capitol Records.[5] HitClips was first promoted by McDonald's, Radio Disney, and Lunchables.[6] By June 2002, HitClips players and music disks combined had sold more than 20 million units.[2]

HitClips player with NSYNC cartridge.

Hilary Duff became the spokesperson for HitClips in 2003. In 2004, she was succeeded by Raven-Symoné when the format was changed into a 2-minute mini circular cartridge. At that point 30 million units had been sold.[7]

See also

References
  1. Willis, Barry (2002-05-05). "HitClips Are Hot". Stereophile. Retrieved 2009-09-16.
  2. Traiman, Steve (June 15, 2002). "Licensing Likenesses: stars lend their faces to everything from dolls to ducks to video games" (PDF). Billboard. p. 71.
  3. "Music Artists Hit Toy Market" (PDF). Billboard. March 10, 2001. p. 66.
  4. Lee, Jennifer (2002-02-12). "Making Toys For Children Too Mature For Most Toys". The New York Times. Retrieved 2009-09-16.
  5. Kukec, Anna Marie (2000-09-28). "Tiger Electronics hopes music system is big hit with kids". Daily Herald. Retrieved 2009-09-16.
  6. Wasserman, Todd (2000-07-31). "Tiger's HitClips Rings McD, Fox for $10M Blitz". Brandweek. Archived from the original on 2005-12-26. Retrieved 2009-09-16.
  7. Traiman, Steve (March 6, 2004). "Toy fair showcases new product by Kiss, others" (PDF). Billboard. p. 37.
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