Holzweiler
Holzweiler is an Oslo based family fashion house celebrating individuality and unique creative expressions. In 2012, the first Holzweiler collection was launched - a luxury scarf collection in cashmere, silk and wool blends. After running their own fashion agency for several years, gaining an immense experience in brand building, siblings Susanne and Andreas felt the urge to start their own brand reflecting their own values; something that would combine their passion for art and culture, with functional pieces and fine materials, and at the same time would be a positive contribution to the industry and society in general.
 | |
| Industry | fashion industry |
|---|---|
| Founded | 2014  |
| Headquarters | Oslo, Norway |
| Products | Ready to wear. accessories, scarves and quality footwear. |
| Revenue | 100,790,000 Norwegian krone (2019) |
Number of employees | 61 (2019) |
| Website | www |
Since then (2014) Holzweiler expanded their creativity to the next level and launched a Ready-To-Wear line for both women and men with Head of Design Maria Skappel Holzweiler on board. Their strong passion for art, culture and sustainability, has since resulted in numerous art collaborations, full-scale collections of ready to wear, accessories, scarves and most recent, quality footwear.
History
2012: Introducing a collection of silk scarfs designed in collaboration with the famous Norwegian stencil and street art artist, Martin Whatson.
Since then they have been having multiple collaborations with creatives such as Snöhetta architects, The Munch Museum, HBX Hong Kong, Poet Alexander Fallo, chef Hellstrøm, singer Emilie Nicolas, knit wear brand Skappel, artist Ali Gallefoss and more.
2014: Holzweiler expands their creativity to the next level and launches its own Ready-To-Wear collections for both women and men with Creative Director Maria Skappel Holzweiler on board. The collection pays high attention to exquisite qualities and materials, creating playful basics and blending progressive ideas with classic ideals.
2016: The first runway show is presented in Oslo during Oslo Fashion Week. 2 shows more follow as part of a trilogy.
2017: The first store opens in Oscarsgate in Oslo, Norway. Holzweiler joins the Copenhagen Fashion Week with a show in August.
The Holzweiler «Hanger» is launched: The Holzweiler hanger has become a staple for our fashion house a signifier and our emblem. The hanger is a classic piece of genius innovation. It’s simple and has remained almost unchanged for the past century. It’s functionality at its best, timeless and honest, just like how we at Holzweiler wish to produce fashion.
2018: World-known architects Snøhetta creates a bespoke showroom and retail concept for Holzweiler. For all shows and larger events Holzweiler introduces a “no waste” concept, meaning everything produces or used must be re-usable, no plastic/waste backstage and focus on using/re-using left-over products in all stages of production.
2019: The second store opens in Prinsensgate, Oslo, Norway. And Holzweiler is invited to join NetSustain by Net-a-Porter -a platform to promote sustainable products.
The collaboration with artist Ali Gallefoss is launched in Oslo, then brought to PFW, on to a large event in Dover Street Market Beijing and Copenhagen Fashion Week in January 2020.
2020: Holzweiler launches together with Zalando a sustainable collection. For their AW20 show, Holzweiler collaborates with Snøhetta on set-design; building a re-usable set-up and becomes the first fashion brand to take-over on the official Instagram account of Wallpaper. In August 2020 Holzweiler launches its first 100% digital campaign – an activist promotion to support and react on the pandemic crisis.
2021: A unique collaboration is entered with Sony on digital assets for Holzweiler – as the first fashion brand to be collaborating on such a project worldwide. And the AW21 show is streamed from the Holzweiler HQ in Oslo for the first time during CPHFW using only local talents but as usual with a no-waste-focus to the production of it.
Holzweiler opens its first flagship store outside of Oslo in Bergen, designed by architects Snøhetta and artist Ali Gallefoss.
Holzweiler is currently working with over 200 retailers in Europe, US and Asia, and are currently working with the leading retailers such as: NET-A-PORTER US/UK/Japan, Isetan, Takashimaya and Tomorrowland (Tokyo), Good Hood and Liberty in London, United Arrows (Japan), I.T. Hong Kong & Shanghai, Dover Street Market Beijing, SPK Beijing, Storm and Illum (Copenhagen), Yme and Eger in Oslo, and until the end at Colette (Paris).
References