Irina Konstantinova (blogger)

Irina Konstantinova (nee Berezhko,[1] born May 18 1996, Moscow, Russia) — russian blogger, influencer[2] and fashion designer, known under the pseudonym hey_iren.

Irina Konstantinova
Irina Konstantinova
Born
Irina Berezhko

(1996-05-18) May 18, 1996
Moscow, Russia
NationalityRussian
EducationRussian Presidential Academy of National Economy and Public Administration
Years active2014–present
Known forsocial media influencer
Spouse(s)
Dmitry Konstantinov
​
(m. 2020)​
Websitewww.hey-iren.ru

Biography

Irina was born on May 18, 1996 in Moscow. As a child, she graduated from art school, after graduating from secondary school, she entered the Russian Presidential Academy of National Economy and Public Administration. Upon graduation, she received a diploma in advertising and Public Relations (Bachelor of Liberal Arts) and took an optional course of an English translator[3].

Career

The first content of Irina Konstantinova was presented by photos supplemented with reflections. She also often exhibited her paintings, which represented portraits of popular bloggers. Some of these bloggers mentioned her as an artist on their pages, fueling interest and giving her an influx of followers.

Irina subsequently met on Instagram with the already popular at that time winner Rahim Abramov, who invited her to appear in his videos. This soon attracted new subscribers to her page. Then she decided to publish her own Vine, with which the girl was also helped by Rahim Abramov[4].

After several years of working on the page, Irina overcame the mark of 1 million subscribers. It became popular thanks to relevant and funny vines about the life of girls. Along with pregnancy and the birth of her son, elements of "family blogging" appeared in her content, revealing the life of a young family. There are interviews with her and articles in well-known glossy magazines such as Grazia[5], Cosmopolitan[6], Eva.Ru[7] and others. She also opened an online pyjama store, and later under her brand, which she develops in Instagram and TikTok,[8] started developing new clothing models[9]. On the pages of well-known publications and in interviews with TV channels, Irina Konstantinova shares her experience and secrets of success in brand promotion[10] and personal experience in child care[11].

Awards
YearAwardNominationResultSource
2021 CRASH TEAM Influential Bloggers Award Blogger mom Won [12][13][14][15]

Personal life

She got married on February 21, 2020. Husband — Dmitry Konstantinov[16], son — Maxim, b. July 30, 2020.

References
  1. "Irina Berezhko – Instagram blogger на DeadLine.ru". www.deadline.ru.
  2. Shchikovskaya, Ksenia. "How to choose the right perfume for a wedding: 7 main secrets". www.marieclaire.ru.
  3. "Go ahead and not give up - businesswoman and millionaire blogger Irina Konstantinova about her personal life, childhood and business". FB.ru (in Russian).
  4. "Irina Konstantinova (hey_iren): biography, Instagram vines, personal life". September 24, 2020.
  5. "6 мифов о браке, которым нельзя верить" [6 myths about marriage that cannot be trusted]. GRAZIA.
  6. "Блогер Ира Константинова рассказала, как восстановиться после кесарева сечения" [Blogger Ira Konstantinova told how to recover after a cesarean section]. Cosmopolitan.
  7. "Как не потерять личные партнерские отношения после рождения ребенка: советы популярного блогера Ирины Константиновой" [How not to lose personal partnerships after childbirth: tips from popular blogger Irina Konstantinova]. EVA.RU.
  8. "Блогер Ирина Константинова рассказала, как сделать бренд успешным" [Blogger Irina Konstantinova told how to make a brand successful]. www.muzmagazine.ru.
  9. "Биография: Блогер Ирина Константинова". www.muzmagazine.ru.
  10. "Известный блогер, бизнесвумен Ирина Константинова рассказала, как стать успешной в интернете и начать зарабатывать - Аргументы Недели" [Famous blogger, businesswoman Irina Konstantinova told how to become successful on the Internet and start earning - Arguments of the Week]. argumenti.ru.
  11. ""Жизнь в большом городе": тренды материнства" ["Life in the City": trends in motherhood]. m24.ru.
  12. "В Москве прошла премия влиятельных блогеров CRUSH TEAM | Экспресс-Новости" [CRUSH TEAM Award of Influential Bloggers Held in Moscow | Express News]. express-novosti.ru.
  13. "В Москве прошла премия влиятельных блогеров CRUSH TEAM" [The award of influential bloggers CRUSH TEAM was held in Moscow]. Рамблер/новости.
  14. "Анатолий Цой, Елена Воробей, Ганвест, Настя Созоник — все герои премии «CRUSH TEAM — 2021″" [Anatoly Tsoi, Elena Vorobey, Ganvest, Nastya Sozonik - all the heroes of the "CRUSH TEAM - 2021" award]. POPCAKE.
  15. "Баба Яга поймала всех в соцсети: как прошла премия блоггеров" [Baba Yaga caught everyone on the social network: how was the bloggers' award]. www.spletnik.ru.
  16. "The most beautiful instapars in Russia: Serovs, Chekalins, Shteps and others | Interview". srsly.ru.
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