Joyalukkas

Joyalukkas is an ISO certified Indian multinational jewellery group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company's chairman and founder.[2] Joyalukkas group has 85 showrooms in India and 45 showrooms across the globe.[3][4]

For the businessman, see Joy Alukkas.

Joyalukkas
TypePrivate
IndustryJewellers
FounderJoy Alukkas
HeadquartersThrissur, Kerala, India
Number of locations
85 showrooms in India and 45 showrooms internationally
Area served
India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Malaysia, United States
ProductsJewellery
Revenue$2 billion[1]
OwnerJoy Alukkas
SubsidiariesJolly Silks
Websitewww.joyalukkas.com www.joyalukkas.in

History

Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956.[5] Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1987, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence.[6] The group has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.

Associations

Forevermark, the diamond brand from the group of De Beers is associated with the group of Joyalukkas.[7]

Awards

Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 7 years in a row (2010, 2011, 2012, 2013, 2014, 2015, 2016). The award of Superbrands is organised by Superbrands, United Arab Emirates.[8]

In 2019, Joyalukkas won the Best Indian Diamond Retailer of the Year Award at the Retail Jeweller Middle East innovation Awards 2019.[9]

Brand Ambassadors


Incidents

Early in the morning of Friday 25 August 2017, Joyalukkas's Forest Gate branch was breached and thieves made away with £1.8 million worth of jewellery.[15]

References
  1. Joy Alukkas-Forbes
  2. News - The Hindu - 4 March 2006
  3. News - The Business Standard - 10 January 2014
  4. The Times of India - 13 November 2012
  5. "Joy Alukkas: The Midas touch". Forbes India. Retrieved 27 May 2019.
  6. "Joy Alukkas". Forbes. Retrieved 15 May 2020.
  7. The Times of India - 2 October 2012
  8. The New Indian Express - 18 July 2011
  9. "Joyalukkas gets best Indian Diamond Jewellery of the Year award | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 18 November 2019.
  10. Joyalukkas Fb Post
  11. News - The Economic Times - 07 August 2017
  12. The Hindu - 7 August 2012
  13. News - The Hindu - 18 October 2012
  14. The Times Of India - 10 December 2012
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