Katarzyna Sanak-Kosmowska

Katarzyna Julia Sanak-Kosmowska (born 21 December 1984) is a Polish marketing and public relations theorist and researcher, assistant professor at the Marketing Department at the Kraków University of Economics.

Katarzyna Sanak-Kosmowska
Born (1984-12-21) 21 December 1984
CitizenshipPolish
Alma materJagiellonian University
OccupationMarketing theorist,
academic
Websitesanak.pl

Biography

She was born in 1984 as the daughter of Marek Sanak, a molecular biologist; and Iwona Sanak, a dentist. She attended the Bartłomiej Nowodworski High School in Kraków, where she passed the matriculation exam. Subsequently, she graduated with Bachelor's (2006) and Master's degree (2008) in management and marketing from the Jagiellonian University.[1][2][3] In 2006, she studied at the IECS – The Strasbourg Graduate School of Management within the Socrates-Erasmus programme.[3] In 2010, she graduated with Master's degree in psychology from the Jagiellonian University.[1][2][3]

Initially, she became an online marketing and social media specialist, and conducted trainings for private companies.[3] In 2015, she started working as an assistant in the Department of Marketing at the Kraków University of Economics.[3] There, she has been holding an assistant professorship since October 2017,[1][3] after having obtained a PhD in economics in the field of management sciences in 2017 at the Kraków University of Economics, on the basis of the dissertation The Role of Social Networking Sites in Brand Marketing Communication supervised by Jan W. Wiktor.[1][3] She has also been teaching at the Jagiellonian University, starting in 2020.[4] Since October 2021, she has been the director of the MBA CSB+ Master Program at the Kraków School of Business at the Kraków University of Economics.[5]

She published her PhD as a monograph in 2018,[3][6] and by 2021 she co-authored six other books, more than twenty papers in academic journals[3][7][lower-alpha 1] and contributed more than twenty chapters to monographs.[3][7] In her research, she focused mainly on the issues of marketing communication, psychology of consumer behaviour and digital marketing.[6] She researched on the impact of advertising on consumers, remembering ads, cognitive errors, manipulation and persuasion techniques in advertising, open innovation and crowdsourcing.[2][3]

She was elected a member of the Polish Scientific Society of Marketing (2017), American Marketing Association (2018) and the Spokesmen of Science Association[lower-alpha 2] (2018).[3][6]

In 2017 and 2018, she was awarded the Kraków University of Economics Rector's Award as the “lecturer best rated by the students”.[2][3] She has been teaching at the Children's University at the Kraków University of Economics since 2011.[3] For several years, she has been teaching at various children's universities around Poland.[3] In February 2018, she has been visiting at the HAMK Häme University of Applied Sciences within the Erasmus program.[3] In 2021, she has co-written a critical performance on ageism shown at the Open Eyes Economy Summit.[9][10]

Books
  • Rola serwisów społecznościowych w komunikacji marketingowej marki (Wydawnictwa Drugie 2018)[6]
  • Komunikacja rynkowa: podstawy teoretyczne i ćwiczenia (co-author with Magdalena Dołhasz; Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie 2019)[7]
  • Człowiek wśród innych ludzi (co-author with Anna Karwińska; Uniwersytet Ekonomiczny w Krakowie, 2020)[7]
  • Kultura: to co wyróżnia człowieka (co-author with Anna Karwińska; Uniwersytet Ekonomiczny w Krakowie, 2020)[7]
  • Jak działa społeczeństwo (co-author with Anna Karwińska and Norbert Laurisz; Uniwersytet Ekonomiczny w Krakowie, 2020)[7]
  • Information Asymmetry in Online Advertising (co-author with Jan W. Wiktor; Routledge 2021)[11]

Awards
  • Award of the Rector of the Kraków University of Economics, 3rd degree for individual teaching achievements as the “lecturer best rated by the students” (2017)[2][3]
  • Award of the Rector of the Kraków University of Economics, 3rd degree for individual teaching achievements as the “lecturer best rated by the students” (2018)[3]

Notes
  1. Including in the journals: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania Uniwersytetu Szczecińskiego,[8] Zeszyty Naukowe Uniwersytetu Ekonomicznego w Poznaniu.[3]
  2. Polish: Stowarzyszenie Rzecznicy Nauki.

References
  1. "Katarzyna Sanak-Kosmowska w bazie Ludzi nauki" (in Polish). nauka-polska.pl. Retrieved 21 July 2019.
  2. "Katarzyna Sanak-Kosmowska" (in Polish). The Spokesmen of Science. Retrieved 9 September 2020.
  3. "Curriculum Vitae" (in Polish). sanak.pl. Archived from the original on 19 October 2021. Retrieved 19 October 2021.
  4. "Katarzyna Sanak-Kosmowska" (in Polish). uj.edu.pl. Archived from the original on 25 August 2021. Retrieved 26 November 2021.
  5. "Faculty". Cracow School of Business. Archived from the original on 19 October 2021. Retrieved 19 October 2021.
  6. "Katarzyna Sanak-Kosmowska" (in Polish). wydawnictwadrugie.pl. Retrieved 9 September 2020.
  7. "Publikacje". sanak.pl. Archived from the original on 19 October 2021. Retrieved 19 October 2021.
  8. Sanak-Kosmowska, Katarzyna (2016). "Crowdsourcing jako formawdrażania innowacji w środowiskuinternetowym" (PDF). Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania Uniwersytetu Szczecińskiego. 43 (2): 269–278.
  9. "Nie psujcie nam świata" (PDF) (in Polish). oees.pl. Archived from the original (PDF) on 21 November 2021. Retrieved 26 November 2021.
  10. "OEES 2021: Performance oraz sesja Q&A: "Nie psujcie nam świata"" (in Polish). Open Eyes Economy. 25 November 2021. Retrieved 26 November 2021.
  11. "Information Asymmetry in Online Advertising". routledge.com. 2021. Archived from the original on 26 September 2021. Retrieved 27 September 2021.
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