LELO

LELO has taken an approach to the design and manufacture of sex toys, utilizing high design concepts that are non-representational of the sexual anatomy of the human body, a style that is now widely adopted across the sex toy industry. The company has been recognized for pioneering creations in the adult industry, including the first couples’ toys with motion controller functions from their SenseMotion line,[3] as well as the first sex toys to employ tactile sensing, the Smart Wands.

Since the development and sale of the first LELO product in 2003, LELO is working on the highest standard of quality & safety. LELO has a broad range of premium pleasure products: internal massagers, male products, couples massagers, sonic massagers, prostate massagers, sex accessories. Other than its products, LELO has technology specially developed for them as Sensonic™ technology, Cruise Control™ technology, Wave Motion™ technology and sculpted tip surges in a come-hither motion.

Along with the sex toys and other sex-related accessories, LELO made a revolution in the condoms industry by launching LELO HEX Condoms[4]. In the last 70 years, there has been no major innovation in the world of condoms other than LELO HEX. LELO HEX offers sexual safety, it has a unique hexagonal cell structure, its latex structure combines thinness and strength, it's textured on the inside to reduce slippage and improve grip and lightly lubricated with a neutralized latex scent.

2002 LELO launches Lily[5], proving there was a collective desire for more beautiful intimate objects.

2009 Femme & Homme product line launched [6]

2012 Tiani 2[7] launched

2014 Ora 2[8] launched

2016 HEX Condoms[9] launched - 1st major condom innovation in 70 years

2018 Sona 2[10] launched, 1st to create sonic wave sensations instead of conventional vibrations

2019 F1s launched, the most innovative male toy of 2019

2020 Sila[11] launched

2021 Enigma[12] launched

On February 25, 2009 LELO partnered with Walgreens to make the LELO products available in all of their drugstore locations in the United States.[13] On April 29, 2009, the Wynn Las Vegas hotel’s lingerie boutique Black Satin announced that it picked up the LELO Luxe line of 24 karat gold-plated sex toys.[14] On May 22, 2010, the Swedish state-owned pharmacy chain Apoteket also announced that it would be carrying a limited range of LELO products.[15] A month later, LELO announced its collaboration with the trend-setting Ron Robinson boutique at the world-famous Fred Segal shopping center in Hollywood.[16] On May 13, 2011, Brookstone announced they would begin to feature the Alia, Gigi, Lily, and Siri personal massagers, and the Flickering Touch line of massage oils and candles in select retail locations, and in their online store; LELO and Brookstone launched the partnership at The Venetian, Las Vegas, where they also showcased the LELO Sussurra collection of intimate apparel.[17] LELO is also sold internationally in exclusive boutiques, such as Coco De Mer in London, Galeries Lafayette in Berlin, Kiki de Montparnasse in New York, Le Printemps in Paris and Zou Zou in Rome.[18] In 2019. LELO partnered with Current Body, Feel Unique, Lyko and from 2020. LELO products are available in Beauty Bay, Cult Beauty, El Corte Ingles Spain, Hunkemoller and Douglas Poland. Recently, customers can find LELO products in LookFantastic and Sephora Spain.