Love Nwantiti

"Love Nwantiti" is a song by Nigerian singer and songwriter CKay, released in 2019 as the second track from his second extended play Ckay the First by Chocolate City through Warner Music Group. A remix of the song titled "Love Nwantiti (Ah Ah Ah)" featuring Nigerian singer Joeboy and Ghanaian singer Kuami Eugene, released as a single in 2020, became a commercial success in Nigeria,[2] West Asia, North Africa and in many European club venues, as well as the subject of collaborations with few local artists for localised variations. The French version included vocals by French rapper Franglish.

"Love Nwantiti (Ah Ah Ah)"
Remix cover
Single by CKay featuring Joeboy and Kuami Eugene
from the EP CKay the First
Released29 August 2019 (2019-08-29) (original)
14 February 2020
(Joeboy and Kuami Eugene remix)
RecordedApril 2019 (2019-04) (original)
2019-20
(Joeboy and Kuami Eugene remix)
GenreAfrobeats[1]
Length3:08
LabelChocolate City
Producer(s)CKay
CKay singles chronology
"Way"
(2019)		 "Love Nwantiti (Ah Ah Ah)"
(2020)		 "Felony"
(2020)
Joeboy singles chronology
"Don't Call Me Back"
(2020)		 "Love Nwantiti (Ah Ah Ah)"
(2020)		 "Blessings"
(2020)
Kuami Eugene singles chronology
"Turn Up"
(2020)		 "Love Nwantiti (Ah Ah Ah)"
(2020)
Music video
"Love Nwantiti (Ah Ah Ah)" on YouTube
North African Remix video
"Love Nwantiti (North African Remix)" on YouTube
Acoustic version video
"Love Nwantiti (Acoustic Version)" on YouTube

In 2021 the song charted across Europe, Australia, Latin America, and New Zealand, reaching number one in India, the Netherlands, Norway and Switzerland, and gained popularity across TikTok.[3][4] It also peaked at number 3 on the UK Singles Chart and reached number one on the UK Indie Singles Chart. It also reached No. 31 on the US Billboard Hot 100, it peaked at No. 2 on the Billboard Global 200 & Billboard Global Excl. U.S. on Chart dated Oct. 23rd 2021[5] and appeared on the Canadian Hot 100.

Although in most countries the main remix by CKay featuring Joeboy and Kuami Eugene was released, another version, the North African Remix with ElGrande Toto became a hit in Germany, Italy, Austria and Denmark.[6] A version by De La Ghetto made a brief appearance in the France, although the main CKay/Joeboy/Kuami Eugene version topped the French Singles Chart.

Background

In 2021, in an interview with Rolling Stone, Ckay stated that "Love Nwantiti" was originally a freestyle he created. He made the beat and recorded the song at midnight, with the actual intention of putting some words in the "Ah Ah Ah" part in the morning. Ckay left the part without any words after he realized it was perfect.[3]

"Love Nwantiti" which means small love in Igbo was originally released in 2019 while a remix featuring Joeboy and Kuami Eugene was released in 2020.[7][2]

A slowed-down remix of the song by DJ Yo and Axel was initially released by the artistes before securing Ckay's permission.[3] Reportedly the North African version was also hacked by a pirate who uploaded the song before the label approval citing Ckay as the featured artist. It made some fans across TikTok to credit the ownership of the song  to the Moroccan rapper, which made Ckay to post a clip of  himself on TikTok singing the acoustic version.[8][3]

A bootleg remix of the acoustic version by DJ Yo was also discovered when it charted on the Shazam Top 50 and has since been removed from the platform.[8]

Music videos

A music video for "Love Nwantiti (Ah Ah Ah)" was released on 14 February 2020, it was directed by Naya visuals and has since surpassed 154 million views on Youtube.[2] A video for the North African remix featuring ElGrande Toto was released on November 4, 2021. It was shot in Lagos and was directed by TG Omori, it surpassed 34 million views after a month of release on Youtube.[9]

A performance video for the acoustic version was also released in 2020 and has since garnered 132 million views on Youtube.[10]

Impact

CKay's Spotify followers increased to over 31 million following the rising popularity of the song, it also has been subject to 5 remixes.[11] Various covers performed around the world with different instruments and sung in a variety of languages most notably Hindi, French and Spanish have also been uploaded on social media platform attracting their own popularity, the song trended across Tiktok and in the middle east and Asia, it also soundtracked over 3 Million Tiktok videos and was subject to many local variants.[3][12][13]

Dance rountine

A dance rountine for the song was created by Tiktoker Tracy Joseph which has been used in several videos by people participating in the #Lovenwantitichallenge.[3][12]

As of December 2021, "Love Nwantiti" is the most certified Afrobeats song. It also became the second song by a Nigerian artist to debut on the Billboard Hot 100 and the Billboard Global 200 after Essence.[5]

Versions
  • 2019: "Love Nwantiti"
  • 2020: "Love Nwantiti" (Acoustic Version)[10]

Collaborations

  1. "Love Nwantiti (Ah Ah Ah)" (Remix) (Digital Chocolate City / Warner) – 3:08
  2. "Love Nwantiti (Ah Ah Ah)" (North African Remix) – Ckay featuring ElGrande Toto – 2:15
  3. "Love Nwantiti (Ah Ah Ah)" (French Remix) – CKay featuring Franglish – 2:15
  4. "Love Nwantiti" (Remix) – Ckay featuring Dj Yo! & Ax'el – 3:09

Accolades
Year Awards ceremony Award description(s) Results
2020 City People Music Award Best Collabo of the Year[14] Nominated

Charts

Certifications

Release history
Release history for "Love Nwantiti (Ah Ah Ah)"
Region Date Format(s) Label Ref.
Italy 1 October 2021 Contemporary hit radio Warner [69]
United States 26 October 2021
[70]

References
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  3. C.J, Nelson; C.J, Nelson (24 September 2021). "CKay's 'Love Nwantinti' Took Over TikTok -- But He's Only Now Getting Full Credit". Rolling Stone. Retrieved 10 October 2021.
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