Mautic

Mautic is a free and open-source marketing automation software written in PHP and paired with a MySQL or MariaDB database.[4] Features include an email campaign delivery platform and a landing page publishing platform.[4] The software is released under the GPL 3.0 (or later) license.[3]

Mautic
Mautic logo
Original author(s)David Hurley[1]
Developer(s)Acquia
Initial release10 March 2015 (2015-03-10)
Stable release
4.1.0 / 30 November 2021 (2021-11-30)
Repositorygithub.com/mautic/mautic
Written inPHP, Javascript
Operating systemLinux, Windows, Android, iOS
SizeAround 70 MB. (Base repository not including database)
TypeMarketing automation software[2]
LicenseGPL-3.0-or-later[3]
Websitewww.mautic.org

To function, Mautic must be installed on a web server which runs PHP scripts along with a MySQL or a MariaDB backend database. Various system functionalities such as campaign delivery are set up via cron job triggers.[4][5]

Overview

Functions

Mautic is essentially geared towards the comprehensive automation of online marketing processes. The following list shows the central functions of Mautic:

  • Contact management with tracking history
  • Tagging and segmentation of contacts
  • Forms for recording contacts and leads
  • Online marketing campaigns via email or SMS
  • Landing pages, forms, emails, and campaigns builder
  • Points system for lead scoring
  • Pop-Ups (called Focus Items in Mautic)
  • Asset management for the management of media, documents, and tracking links
  • Social media monitoring and tracking of social media platforms (currently only Twitter )
  • Reports & analyzes for the documentation and evaluation of all campaigns

Email campaign delivery

One of Mautic's key features is an Email Campaign delivery platform. Emails are either pre-scheduled via a campaign builder module or sent out directly to a pre-defined segment taken from the database. Email delivery endpoints can be configured to use a standard SMTP server or to be sent via API through web services such as Amazon AWS (SES), Sendgrid and others.[4][6]

Landing page publishing

An additional key feature in Mautic is the ability to create and publish web landing pages. Users can either choose from pre-defined templates or build their own from scratch.[4][6]

Extensions

Mautic offers a REST API that can be used to connect third-party software.

History

Mautic was founded in 2014 by David Hurley.[7]

In May 2019, Mautic was acquired by the Acquia Software Company.[8][9][10]

Awards

2019 Best Overall Marketing Automation Platform[11]

2018 Best Fit for fast-growing mid to large sizes companies (MarTech Adviser)[12]

2018 Technology ROI Award Winner for helping uTest, achieve 585% ROI (ROI Awards)[12]

2017 Best Marketing Automation Solution (CMS Critic)[13]

2015 Best Open Source Software Application (InfoWorld)[14]

Release history
Legend: Old version, not maintained Older version, still maintained Current stable version Latest preview version Future release
Version Release date Notes
Old version, no longer maintained: 1.0 March 10, 2015
Old version, no longer maintained: 2.0 July 5, 2016 Minimum PHP version: 5.6.19, Minimum MySQL version: 5.5.3, Support for PHP 7[15]
Old version, no longer maintained: 3.0 June 16, 2020 Minimum PHP version: 7.2.0, Minimum MySQL version: 5.7.14[15]
Older version, yet still maintained: 4.0 August 30, 2021 Minimum PHP version: 7.4.0, New email and landing page builder, tag manager, update to Zapier app[16]
Current stable version: 4.1.0 November 30, 2021
  • Official website
  • Schönherr, Felix (12 July 2020). "5 nützliche Open Source Marketing Tools" (in German). Marconomy. Retrieved 27 November 2021.

References
  1. "What is Mautic?". Retrieved 2021-11-27.
  2. MITCHELL, VANESSA (16 May 2019). "CMO's top 10 martech stories for the week - 16 May 2019". CMO Australia. Retrieved 2021-11-30.
  3. "GPL Mautic Community". Retrieved 2021-11-27.
  4. Lazzari, Antonio (2018). Mautic: Open Source Marketing Automation: Easy and Successful. Amazon. p. 1. ISBN 978-8828367420.
  5. "Cron jobs - Mautic". Retrieved 2021-11-27.
  6. "Mautic Reviews & Features". Xperra. Retrieved 27 November 2021.
  7. "Meet David Hurley and Mautic". Underscore. Retrieved 2021-11-27.
  8. Fluckinger, Don (10 May 2019). "Marketing Automation : Acquia se positionne comme un Adobe open source en rachetant Mautic" (in French). TechTarget. Retrieved 2021-11-30.
  9. Dowling, Brian (8 May 2019). "Acquia Buys Open Source Marketing Automation Software Firm Mautic". Xconomy. Retrieved 2021-11-27.
  10. Miller, Ron (20 July 2020). "New Acquia platform looks to bring together developers, marketers and data". TechCrunch. Retrieved 27 November 2021.
  11. "2019 Award Winners". MarTech Breakthrough Awards. Retrieved 2021-11-27.
  12. "Award Winning Marketing Software". Mautic Community. Retrieved 2021-11-27.
  13. "CMS Critic Awards". CMS Critic. Retrieved 2021-11-27.
  14. "Bossie Awards 2015: The best open source applications". InfoWorld. Retrieved 2021-11-27.
  15. "Features by major release". Retrieved 27 November 2021.
  16. "Mautic 4: Standing Tall". Retrieved 27 November 2021.
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