Nicholas Graham
Nicholas Graham (born February 25, 1958) is a Canadian-born fashion designer, marketer and entrepreneur best known for being the founder and Chief Underpants Officer (CUO) of Joe Boxer. Currently he is the CEO of Nick Graham, the eponymous menswear brand he founded in 2013.[1]
Nicholas Graham | |
|---|---|
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| Born | February 25, 1958 |
| Other names | Nick Graham, Lord of Balls |
| Known for | Founder and Chief Underpants Officer, Joe Boxer, CEO of Nick Graham |
Over the last decade Nicholas Graham has developed numerous apparel brands in a distribution of over 10,000 stores in the United States.[2]
Early life and education
Nick Graham was born in Calgary, Alberta, to Ewen “Pip” and Monica “Nicky” Graham, who bought a ranch in the foothills of the Rocky Mountains after they emigrated from England in 1954. Graham is the third of four siblings: Juliet, Arifin and Tessa.
Graham attended Trinity College School in Port Hope and finished high school at Strathcona-Tweedsmuir School in Okotoks, Alberta.[3]
Career
1978-1980
Graham bought a sewing machine at a church auction in rural Alberta when he was 16 and, with the assistance of Elizabeth Sebbelov, he taught himself how to sew. Graham cites ‘Biz Biz’ as she is known, as inspiring him to first make clothes.[4]
After graduating high school, he traveled to Europe and spent six months living on the island of Naxos in Greece, creating simple dresses for the tourist trade. After Greece, he lived in Stockholm and London where he continued to explore the design, fashion and art world.[4]
Graham returned to Canada in 1979, settling in Vancouver where he created the company “Electricity Design” with his partner Maria Goldinger, producing futuristic architectural clothing, and became a staple of the dynamic arts and music scene.[4][3]
1980-1990
Graham and Goldinger moved to San Francisco in 1980, and started a neckwear and accessory company called "Summ," a variation on the name of Howard Hughes's company Summa. Their involvement in the punk and new-wave movements inspired his alternative design and marketing instincts.[4][3]
They operated Summ out of their San Francisco loft, manufacturing skinny neckties, selling them to local specialty stores as well as Macy's San Francisco. The Macy's buyer liked the fabrics the company was producing, and asked them to make some underwear using them. Macy's was the first customer to order the product, and Joe Boxer was born. Producing and silk-screening the underwear out of Graham's loft, Boxer quickly caught on in the Bay Area, and expanded nationally in the late 1980s.[4][3]
1990-2000
In 1990 Graham won the Woolmark award for menswear, and in 1991 The Earnie Award for Children's Wear. Graham was accepted into the Council of Fashion Designers of America in 1991, and the same year co-hosted the “7th on Sixth” AIDS fundraiser in San Francisco with Donna Karan. Graham has continued to support charitable causes throughout his career.[4]
1997, Joe Boxer closed New York fashion week in Reykjavík, Iceland, flying in 200 fashion editors for a 48-hour extravaganza including horseback rides, cocktails with the president, and a fashion show for 2000 people at an abandoned airline hanger in the heart of the city. The company also launched “Fashion Targets Breast Cancer” Iceland initiative in conjunction with the CFDA. The show opened with 200 Icelandic choir children, and included sheep, salmon, fisherman, and ended with 13 Santa Clauses and a gigantic Ice Princess. The show was the first ever live-stream of a fashion event sponsored by Microsoft.[5]
Nicholas Graham purchased the title Lord of Balls in 1998 from the Manorial Society of Great Britain for $4,000.[6]
2001-2010
After operating at department store channels until 2002, Windsong and Graham decided to license the brand directly to Kmart Corporation in Detroit. Graham continued to be involved with the company until 2005 when it was sold to Iconix Brand Group in New York. Iconix continued the license with Kmart where the brand remains today.[5]
Once the Iconix transaction closed, Graham started a new company called “Wonderbrand” out of San Francisco, and developed products for many multichannel retailers around the United States. The company successfully launched four brands in 7000 stores within 18 months. At the same time, Graham was hired by the JCPenney Company as a design consultant for their private label businesses. He also started “Nick- it”, a menswear collection at JCPenney geared towards young men, which was a precursor for his current Nick Graham brand.[7]
In 2007 Graham staged an event called Random Acts of Politeness for “7th on Sixth Fashion Week” to promote “Nick-it” at JCPenney, where in he dressed twenty men in suits and bowler hats and who were assigned the sole mission of being nice to New Yorkers in Times Square.[7]
In 2008, Graham became Mens design director for Delta Galil, an underwear company based in Israel, and spent two years helping Delta develop men's underwear products in many multichannel retailers.[7]
In 2009 Graham teamed up Goodwill Industries in San Francisco and developed a line of repurposed clothing under the brand name “William Good”. Graham and his designers would take clothing from Goodwill and redesign it into couture one a kind pieces.[7]
2010-2016
In 2012, Graham moved to New York City from San Francisco and began developing the idea for his current Nick Graham collection.[8] The brand launched online in December 2013, and expanded into department stores in October 2014. The same month Iconix Brand Group invested in the company, and continues to be a shareholder today. Later the brand expanded in over 3000 stores in the United States, and is known for its leadership in men's design and fashion.[9][10]
The Statue Of Liberty
In 2013 Nick Graham hired a helicopter to fly a 200-foot bowtie in front of the Statue of Liberty on Halloween. The company created a huge amount of press, with most people wondering how the National Park Service could allow the company to put a bowtie on the Statue of Liberty. Unfortunately, the bowtie was not aerodynamically prepared to make the flight, and rather than have the bowtie ending up in the Hudson River, Graham cancelled the event two hours before its planned flight.[11][12]
New York, London, Havana and Mars
In July 2015 Graham did his first show for the Nick Graham brand as part of New York Men's Fashion week. In January 2016 Graham collaborated with the National Park Service for its 100h Anniversary and staged his "Men in their Natural Habitat" fashion show. He removed all the seats from the space, replacing them with pine trees and placing the models, each named after a national park, in a forest for the audience to discover.[13]
In July 2016 Graham staged his "Our Men in Havana" collection in tribute to pre-revolutionary Cuba. In addition to recreating the famed Tropicana Club in 1958, with a ten-piece band and eight elaborately feathered dancing girls; Graham named each model after a fictitious international spy, whose sole mission was to feed trend forecasts around the world.[5][6]
A shrewd marketer, Graham designed underwear silk-screened with US$ 100 bills. The United States Secret Service confiscated 1,000 pairs because the imprints were reportedly in violation of anti-forgery laws. Graham's official title was Chief Underpants Officer (CUO). The company grew to a US$100,000,000 business, but by 2001, faced with massive debt, it was sold to Windsong Allegiance, which signed an exclusive deal with Kmart to sell Joe Boxer products ranging from underwear and sheets to shower curtains and watches.[14]
Nick Graham Organization
| Owner | Nick Graham |
|---|---|
| Introduced | 2013 |
| Tagline | Because he can. |
Graham is launching a new contemporary men's collection under his own name on a website.[8][9] Chuck Hellman is the president.[9] As of December 2013, the brand will use Robinson Manufacturing Co. in Dayton, Tennessee and Pico Manufacturing Sales Corp. in New York to handle sourcing, manufacturing and distribution.[9] The brand will use the motto, "Because he can."[8]
References
- Palmieri, Jean E. (September 10, 2019). "EXCLUSIVE: Nick Graham Returning to Joe Boxer as Creative Consultant". WWD.
- "Nick Graham - Insider". Business Insider.
- "Nicholas Graham Speaker, Keynote, Booking Agent, Bureau | Speakers.com". www.speakers.com.
- "Joe Boxer (history)". Archived from the original on January 16, 2012. Retrieved October 7, 2009.
- "NICK GRAHAM TO RETURN TO JOE BOXER AS CREATIVE CONSULTANT". MR Magazine. September 10, 2019.
- Dugal, Jasmeen. "Nick Graham". fashionabc.
- "Joe Boxer (history)". Archived from the original on January 16, 2012. Retrieved October 7, 2009.
- Lipke, David (October 17, 2013). "Nick Graham Back in Business With New Brand". WWD. Retrieved December 19, 2013.
- Lipke, David (December 19, 2013). "Nick Graham Names Chuck Hellman President". WWD. Retrieved December 19, 2013.
- Nast, Condé (December 5, 2013). "Joe Bor Founder Nick Graham Launches New Menswear Label Online". GQ.
- Grisham, Lori. "Statue of Liberty to sport bow ties on Halloween, sort of". USA TODAY.
- "Statue of Liberty Will Cross-Dress for Halloween". Artnet News. October 26, 2014.
- ""Men in their Natural Habitat": Suits by Nick Graham at NYFWM". 3FS Lifestyle: Food Fashion Frameworks. March 29, 2016.
- "Joe Boxer, ibid". Archived from the original on January 16, 2012. Retrieved October 7, 2009.
