Vodafone Italy

Vodafone Italia S.p.A.[1] is an Italian telephone company with 26,000,000 mobile phone customers, for a market share of roughly 29.5% within Italy. Vodafone has 2,300,000 customers for fixed phone lines within Italy, for a market share of 10.2%. Vodafone Italia is a subsidiary of Vodafone Group Plc.

Vodafone Italy
TypeSocietà per azioni
IndustryTelecommunications
Founded1995
Headquarters
Ivrea (TO)
Area served
Italy
Key people
  • Aldo Bisio (CEO)
  • Pietro Guindani (Chairman)
ProductsMobile and fixed telephony, Fibre optic communication, ADSL
Number of employees
6,771 (2016)
ParentVodafone Group Plc (100%)
SubsidiariesVEI S.r.l.
Websitewww.vodafone.it

History

In December 1995, Omnitel Pronto Italia S.p.A. launched what is now Vodafone Italy. Omnitel was a mobile operator, and Infostrada (then owned by Wind Telecomunicazioni) was a fixed-line operator. They belonged to Olivetti and represented the first available telephone alternative to TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann after Olivetti's took control of Telecom Italia (and thus TIM). In 1999, Mannesmann took control of Omnitel with a 53.7% equity stake.

The following year, Vodafone purchased Mannesmann, taking control of Omnitel which created the joint-stock company Vodafone Omnitel N.V.. Vodafone Omnitel is a legal resident of the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001 and renamed Vodafone-Omnitel in 2002. The current name Vodafone Italia was introduced in 2003. Vodafone Italy introduced the new Speech mark Logo on June 10th, 2007.

The company's early slogan "Life is NOW" differed from the international Vodafone campaign slogan "Make the most of now", but the company has now adopted a single global slogan, "power to you." The company website began on the domain "190.it," as 190 is the customer care number for Vodafone Italy. The URL changed to "vodafone.it" in July 2008. The company's spokesmodel from 1999 to 2006 was the Australian model Megan Gale.[2]

Since taking over the company, Vodafone has introduced services in Italy like Vodafone live!, UMTS/HSPDA, and Mobile virtual network operators for other corporations.

Growth and expansion

In 2007, Vodafone Italy bought the Italian branch of Tele2,[3] later renaming it to TeleTu in 2010, and offering fixed-line network services.

On 16 December 2013, Vodafone Omnitel N.V. changed its name to Vodafone Omnitel B.V. and became a limited liability company.[4]

On 23 November 2015, Vodafone Omnitel B.V. moved its legal residence to Italy, changed its name to Vodafone Italia S.p.A., and became a joint-stock company.[5]

On 5 June 2019, Vodafone Italia launched its commercial service with 5G technology, which was initially limited to areas of Bologna, Milan, Naples, Rome, and Turin.[6]

The strategic plan Spring Vodafone seeks to cover 150 Italian cities with a fiberoptic network (FTTC or FTTH, depending on location) and achieve 25% of the Italian population as users by the end of 2016, which would be more than 7 million Italian households and businesses.

Network and coverage (Italy)

Mobile network

As of 31 March 2016, Vodafone Italy's mobile network is made from 19,919 physical sites, including:

  • 17,613 base transceiver stations GSM (2G)
  • 18,989 base transceiver stations LTE (4G)

The national mobile network covers:

Network Full Speed Coverage System Update
Download ↓ Upload ↑ Cities Population (%) Technology Frequencies used
2G 99.8% GSM / GPRS / EDGE 900 MHz / 1800 MHz February 2017
4G 150 Mbit/s 50 Mbit/s 7,100 97.3% LTE 800 MHz
1800 MHz
2100 MHz
2600 MHz		 2021
225 Mbit/s 1,500 LTE-Advanced
4.5G 550 Mbit/s 75 Mbit/s 8 Three-Carrier 256-QAM
800 Mbit/s 2 Quad-Carrier 256-QAM

International roaming

Vodafone Italy has signed international roaming agreements with 731 operators in 241 countries. As of June 30th, 2016, about 150 of these operators in 100 countries allow customers to reach 4G-LTE coverage.

Fixed network

Vodafone Italy's fixed network includes 1,254 sites ULL, 326 sites SLU, and 19,000 ONU (cabinet), in fiber optic (FTTC).

Technology Full Speed Coverage Typology Update
Download ↓ Upload ↑
ADSL 20 Mbit/s 1 Mbit/s WLR
ADSL2+ 52% of the population ULL
Fibra FTTC
(VDSL2)		 100 Mbit/s 20 Mbit/s 1,152 cities VULA December 2017
SLU
Fibra FTTH 1 Gbit/s 200 Mbit/s Bari, Bologna, Cagliari, Catania, Genova, Milan,
Naples, Padua, Palermo, Perugia,
Turin and Venice		 GPON December 2017

    Customers (in Italy)

    Mobile Telephony

    28.87 million mobile lines (for a market share of 29.4%)

    19.51 million mobile lines consumer (25.6%) and 9.39 million mobile lines business (42.7%)
    18.67 million mobile lines rechargeable (25.4%) and 10.15 million mobile lines prepaid (41.1%)

    9.0 million lines of 4G network

    Fixed Telephony

    2.31 million of total fixed lines (for a market share of 10.4%)

    2.12 million fixed line broadband ADSL and fiber (for a market share of 13.6%)
    700,000 fixed line fiber

    M2M

    5.8 million SIM (of which 47% is used in applications of info-mobility and Smart Card)

    Source: Osservatorio trimestrale sulle Telecomunicazioni (Aggiornato al 30 settembre 2015)

    Public Image

    Spot Music Discography
    Year Artist Song
    1999 Cher Believe
    2000 Blondie Maria
    Roxette Stars
    Roy Orbison You Got It
    2001 Sonique Sky
    Gazosa WWW Mi piaci tu
    The Niro Rock With You
    Anastacia Paid My Dues
    2002 Shakira Whenever, Wherever
    Jamiroquai Love Foolosophy
    The Dandy Warhols Bohemian Like You
    Sugababes Round Round
    2003 Simply Red Sunrise (Remix)
    Simple Minds Don't You (Forget About Me)
    Dido White Flag
    2004 Lionel Richie Just for You
    Vasco Rossi Come stai
    Keane Everybody's Changing
    2005 Moby Lift Me Up
    James Blunt High
    Rolling Stones Streets of Love
    2006 The Turtles Happy Together
    Leningrad Cowboys
    Europe The Final Countdown
    Ligabue Happy Hour
    Gnarls Barkley Crazy
    2007 Blondie Call Me
    Sister Sledge We Are Family
    Mina Il cielo in una stanza
    Adriana Caselotti Whistle While You Work
    2008 Tears for Fears Sowing the Seeds of Love
    Petula Clark Call Me
    Sofia Loren Zoo Be Zoo Be Zoo
    Edoardo Vianello Abbronzatissima
    Village People Go West
    Andrea True Connection More, More, More
    Frank Churchill, Larry Morey Whistle while you Work
    2009 La Bionda 1, 2, 3, 4 Gimme Some More
    Malika Ayane Feeling Better
    Lùnapop 50 Special
    Umberto Tozzi Ti amo
    Robbie Williams Bodies
    2010 The Noisettes Never Forget You
    Eliza Doolittle Skinny Genes
    Frank Sinatra When You're Smiling
    2011 Martin Solveig & Dragonette Hello
    Catalin Josan Don't Wanna Miss You
    Oasis Whatever
    Ferdinando Arnò If Today
    2012 Ferdinando Arnò Your Story
    Gianni Morandi Scende la pioggia
    Raffaella Carrà Tuca Tuca
    Of Monsters and Men Little Talks
    2013 Pink True Love
    2014 Saule ft. Charlie Winston Dusty Men
    Rolling Stones She's a Rainbow
    2015 Sia Chandelier
    The Kolors every time
    2016 The Kolors Everytime
    2017 Gemeliers Per incontrarti ancora
    Alexia Happy
    Imagine Dragons Thunder
    Paloma Faith ft. Sigma Changing

    References
    1. "Chi siamo". www.vodafone.it (in Italian). Retrieved 2021-06-20.
    2. Un'australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitali Archived October 2, 2015, at the Wayback Machine, Page 19 (16 April 1999) - by Veneziani Maria Teresa, Corriere della Sera
    3. "Archived copy". Archived from the original on 2010-01-08. Retrieved 2010-01-13.CS1 maint: archived copy as title (link)
    4. "Archived copy". Archived from the original on 2014-08-12. Retrieved 2016-09-15.CS1 maint: archived copy as title (link)
    5. "Archived copy". Archived from the original on 2016-12-01. Retrieved 2016-09-15.CS1 maint: archived copy as title (link)
    6. "5G COMMERCIAL LAUNCH - Vodafone Italia switches on 5G in 5 cities". 2019-06-05. Retrieved 2021-07-16.
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