Path Through History

New York State's Path Through History is a tourism and economic development initiative focused on the more than seven hundred historic sites throughout the state and organizing them by theme.[1] It was launched in 2012 by then-governor Andrew Cuomo and promoted through street and subway signs.[2][3][4]

Although the street signs were criticized by the federal government,[4] the campaign has had traction in the digital marketing space.[5]

References
  1. "NY Governor Announces Launch of New "Path Through History" Website". AASLH. Retrieved 7 September 2021.
  2. Turner, Katy (5 November 2014). "The Truth Behind Those Puzzling Blue Subway Signs". Observer. Retrieved 7 September 2021.
  3. Rubin, Karen (1 June 2017). "Going Places Near & Far... New York State Path Through History Weekend Features Special Events Statewide". The Island Now. Retrieved 7 September 2021.
  4. Nir, Sarah Maslin (30 November 2016). "'I Love N.Y.' Signs Have a Lot to Say. The Government Says They're Illegal". The New York Times. Retrieved 7 September 2021.
  5. Lagiewski, Rick (1 June 2017). "Designing and implementing digital visitor experiences in New York State: The case of the Finger Lakes Interactive Play (FLIP) project". Journal of Destination Marketing & Management. 6 (2): 118–126. doi:10.1016/j.jdmm.2017.03.005. ISSN 2212-571X. Retrieved 7 September 2021.


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