Pirate's Booty
Pirate's Booty is a puffed rice and corn snack food developed and produced in 1987 by Robert Ehrlich.[1] B&G Foods acquired Robert's American Gourmet Food in June 2013.[2]
 A popcorn-like snack made with puffed rice, corn, and aged white cheddar cheese. | |
| Type | popcorn |
|---|---|
| Inventor | Amplify Snack Brands Pirate Brands |
| Inception | 1987 |
| Manufacturer | The Hershey Company |
| Available | Available |
| Current supplier | The Hershey Company |
| Slogan | Get Hooked. Real Crunch. Real Cheese. |
| Website | piratebrands.com |
Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."[3] Ehrlich then went on to found a snack brand called Vegan Rob's, which makes cheese puffs with no cheese in them.[4]
The snack is made with corn meal, rice and cheddar cheese.
Pirate Brands is owned and operated by Amplify Snack Brands, a Hershey company.[5]
Product recall
On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.[6]
References
- "Our Story". piratebrands.com.
- "BG Foods Acquisition of Pirate Brands, Including Pirate's Booty".
- Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
- "Vegan Rob's". Retrieved 18 April 2019.
- "Amplify Snack Brands – Snacking Without Compromise®". Amplify.
- Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.