ProfNet

A subsidiary of PR Newswire, ProfNet is an online community of communications professionals made to provide reporters access to expert sources. ProfNet was founded in 1992 by Dan Forbush, then an administrator at SUNY Stony Brook.[1] The original pilot program operated on CompuServe.[1] After the university changed administrations in 1994, Forbush was unable to convince them to continue running the service.[2] Forbush privatized ProfNet in 1995 and sold it to PR Newswire in March 1996.[1] As a commercial service, ProfNet began charging institutions to participate.[3][4] By the end of the following year, the distribution list included 2,800 contacts, mostly affiliated with colleges and universities.[2] Other contacts worked at industrial laboratories like Bell Labs and societies like the American Association for the Advancement of Science.[5] Many contacts were spokespeople for their institutions, rather than subject-matter experts themselves.[6][7]

Between 100 and 200 reporters use ProfNet daily. Reporters and other professionals – such as meeting planners, authors, bloggers, publishers, government officials, and academic and corporate researchers – may connect with experts and speakers via four types of interactions: general queries, speaker queries, targeted queries, and roundups.

References

  1. Parsons, Paul; Johnson, Raymond B. (June 1996). "ProfNet : A Computer-Assisted Reporting Bridge to Academia". Newspaper Research Journal. 17 (3–4): 29–38. doi:10.1177/073953299601700303. ISSN 0739-5329. S2CID 116212827.
  2. Kohlenberg, Leah (1996-12-01). "An online source of journalism sources". American Journalism Review. 18 (10): 14–16.
  3. Orlans, Harold (1996). "Potpourri". Change. 28 (4): 6–9. ISSN 0009-1383.
  4. Paskin, Janet (2009). "Man on the (Digital) Street". Columbia Journalism Review. Retrieved 2021-09-05.
  5. "ProfNet gets your questions out of the world's experts". Link-Up. 12 (3): 2–3. 1995-05-01.
  6. Garrison, Bruce (1998). Computer-assisted Reporting. Routledge. p. 127. ISBN 978-1-000-10591-9.
  7. Blum, Deborah; Knudson, Mary (1998). A Field Guide for Science Writers: The Official Guide of the National Association of Science Writers. Oxford University Press. p. 258. ISBN 978-0-19-512494-1.


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