Rampampam

"Rampampam" is a song by Romanian singer Minelli, released for digital download and streaming by Global Records on 18 March 2021 as a single. A house track, it was written by Minelli and produced by Viky Red. Lyrically, Minelli discusses a toxic relationship and the other partner's eventual revengeful feelings. Manuel Probst of Dance Charts gave the song a positive review upon release, praising its catchiness and Minelli's vocal delivery.

Not to be confused with Ram Pam Pam.

"Rampampam"
Single by Minelli
Released18 March 2021
GenreHouse
Length3:20
LabelGlobal
Songwriter(s)Minelli
Producer(s)Viky Red
Minelli singles chronology
"Have Yourself a Merry Little Christmas"
(2020)		 "Rampampam"
(2021)		 "Hola!"
(2021)
Music video
"Rampampam" on YouTube

Commercially, "Rampampam" topped the official rankings in Belarus, Bulgaria, Czech Republic, Hungary, the Commonwealth of Independent States (CIS), Lithuania and Russia. The song has been further certified gold by the Polish Society of the Phonographic Industry (ZPAV). To promote "Rampampam", an accompanying music video was uploaded to the singer's YouTube channel simultaneously with the single's digital release. Directed by Kobzzon, it portrays Minelli and two other women pouring gasoline on a car which features a man trapped inside. The singer further performed the song on Romanian and Bulgarian radio stations throughout May and June 2021, respectively.

Background and composition

Minelli, born Luisa Luca, is a Romanian singer, composer and songwriter signed to Global Records.[1][2] In 2006, at the age of 16, she was part of the native girl band Wassabi formed by Marius Moga.[3][4][5] Upon their disbandment, Minelli pursued a solo career, contributing features to LoL Deejays and Follow Your Instinct's "Portillia de bobo" (2013) and Dave Ramone's "Love On Repeat" (2016), which reached modest chart peaks in France and Germany, respectively.[6][7] "Empty Spaces" (2017) eventually secured her a record deal with Ultra Records,[4] and "Addicted" (2019) with Sickotoy and "Mariola" (2020) climbed to respective peaks of numbers two and one on the Romanian Airplay 100 ranking.[8][9] As a songwriter, Minelli's portfolio includes songs such as Inna's "Flashbacks" (2021), which achieved success in Eastern Europe.[10][11][12]

"Rampampam", a house track with slap house-inspired basslines,[13] was composed by its songwriter Minelli and producer Viky Red.[4] Minelli came up with the hook in around five minutes after Viky Red had presented her an instrumental. She went on to utilize the term "rampampam" in the lyrics, which is used to compare being hurt by a lover to shooting a gun.[5][14] Overall, the track discusses a toxic relationship that ends in revenge. Minelli further stated about the song's meaning and her collaboration with Viky Red: "I think ["Rampampam"] brings a dose of courage and strength, even if the main theme is a relationship that has caused injuries. Every time I work with Viky Red the result is one that delights me, as well this time".[4]

Release and reception

"Rampampam" was first released as a single for digital download and streaming in Romania and Russia by Global Records on 18 March 2021.[15][16] The song was then issued in various other territories on 18 June 2021 by Warner Music Poland,[17] with alternative versions having also been made available, including a partly French language one. Seven of the several remixes created for "Rampampam" are featured on a remix EP distributed by Spinnin' Records.[18] Upon release, Manuel Probst, writing for the German website Dance Charts, gave the song a positive review, concentrating his praise on the track's catchiness and Minelli's vocals.[13] After having trended on several Shazam and Spotify charts worldwide,[3][19] "Rampampam" topped the official rankings in Belarus,[20] Bulgaria,[21] Czech Republic,[22] Hungary,[23] the Commonwealth of Independent States (CIS),[24] Lithuania[25] and Russia,[26] while peaking at number two on charts in native Romania,[27] Poland[28] and Ukraine.[29] On the week ending 28 August 2021, "Rampampam" reached number 139 on Billboard's Global Excl. U.S. chart.[30] The song has been certified gold by the Polish Society of the Phonographic Industry (ZPAV) in November 2021 for moving 25,000 units.[31]

Music video and promotion

An accompanying music video was uploaded to Minelli's YouTube channel on 18 March 2021.[32] It was directed by Kobzzon, while Paul Tatcu served as the director of photography.[4][33] The clip is centered around the revengeful lyrical content of the song,[4] portraying Minelli and two other women in a dark room, pouring gasoline over a car which features a man locked inside. Interspersed scenes feature the singer surrounded by black balloons and sitting on a red chair, watching footage of the aforementioned man on an oversized display. The music video ends with Minelli holding a lighter in front of the car, suggesting her desire of setting it on fire.[32] For fruther promotion of "Rampampam", the #DoTheRampampam challenge was introduced on TikTok in June 2021, yielding in more than 2,000 videos being created.[34] Minelli performed the song live on several occasions, beginning with the Romanian radio stations Kiss FM and Pro FM on 9 and 24 May 2021, respectively.[35][36] On 9 June 2021, the singer also made appearances to sing the track for the Bulgarian radios The Voice and NRJ.[37][38]

Track listing
  • Digital download[15]
  1. "Rampampam" – 3:20
  • Digital download (Alternative versions)[18]
  1. "Rampampam" (French Version) – 3:18
  2. "Rampampam" (BTTN Remix) – 2:55
  3. "Rampampam" (DaWho Remix) – 3:17
  4. "Rampampam" (DJ Dark and Mentol Remix) – 3:24
  5. "Rampampam" (Ferki Remix) – 3:10
  6. "Rampampam" (Filatov & Karas Remix) – 2:32
  7. "Rampampam" (Get Better Remix) – 4:29
  8. "Rampampam" (Hayasa G and Kazu Remix) – 3:07
  9. "Rampampam" (Kean Dysso Remix) – 3:18
  10. "Rampampam" (NALYRO Remix) – 3:10
  11. "Rampampam" (Robert Cristian Remix) – 3:00
  12. "Rampampam" (Vadim Adamov and Hardphol Remix) – 3:37
  13. "Rampampam" (Vize and Averro Remix) – 2:46
  14. "Rampampam" (Wh0 Remix) – 3:23
  15. "Rampampam" (Partywithray Remix) – 3:23

Charts

Certifications
Certifications and sales for "Rampampam"
Region CertificationCertified units/sales
Poland (ZPAV)[31] Gold 25,000

Sales+streaming figures based on certification alone.

Release history
Release dates and formats for "Rampampam"
Country Date Format(s) Label Ref.
Romania 18 March 2021
Global
[15]
Russia
[16]
Various 18 June 2021 Warner
[17]

See also

References
  1. Dobrescu, Petre (26 June 2019). "Cine este Minelli, artista care a dat lovitura cu piesa 'Mariola'" [Who is Minelli, the singer that broke through with her song 'Mariola']. Libertatea (in Romanian). Archived from the original on 29 June 2019. Retrieved 24 July 2021.
  2. "Minelli". Global Records. Archived from the original on 27 September 2020. Retrieved 24 July 2021.
  3. "Cea mai căutată piesă pe Shazam este românească" [The most sought-after song on Shazam is Romanian]. Avantaje (in Romanian). Archived from the original on 28 June 2021. Retrieved 24 July 2021.
  4. Ghimus, Alina (18 March 2021). "Videoclip: Minelli – Rampampam" (in Romanian). InfoMusic. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  5. "'Radiocentre' virtualiai viešėjusi hito 'Rampampam' atlikėja Minelli: Lietuva turi gerą muzikos skonį" [Minelli, singer of 'Rampampam', virtually visiting Radiocentre: Lithuania has a good taste in music] (in Lithuanian). Delfi. 2 July 2020. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  6. "LoL Deejays vs. Minelli & FYI – Portillia de bobo" (in French). lescharts.com. Archived from the original on 19 July 2021. Retrieved 24 July 2021.
  7. "Dave Ramone feat. Minelli – Love On Repeat" (in German). Offizielle Deutsche Charts. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  8. Arvunescu, Victor (2 September 2019). "Top Airplay 100 - Toamna începe cu tine, señorita!" [Top Airplay 100 – Fall starts with you, señorita!] (in Romanian). Un site de muzică. Archived from the original on 2 September 2019. Retrieved 2 September 2019.
  9. Arvunescu, Victor (29 July 2019). "Top Airplay 100 – Ce piesă urcă pe primul loc şi detronează hitul latino al verii?" [Top Airplay 100 – Which song climbs to number one and dethrones the Latin hit of the summer?] (in Romanian). Un site de muzică. Archived from the original on 28 April 2021. Retrieved 4 August 2019.
  10. "Heartbreaker / Inna". Tidal. Archived from the original on 24 July 2021. Retrieved 28 December 2020.
  11. Arvunescu, Victor (28 June 2021). "Top Airplay 100 - Lider nou, chiar din România, după 7 săptămâni!" [Top Airplay 100 – A new leader, even from Romania, after 7 weeks!] (in Romanian). Un site de muzică. Archived from the original on 1 July 2021. Retrieved 28 June 2021.
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  14. "Minelli for BNR: 'I create music the way I understand it'" (in Bulgarian). Bulgarian National Radio. 29 June 2021. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
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  16. "Rampampam – Single by Minelli on iTunes". iTunes Store (RU). Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  17. Citations regarding the 18 June 2021 release of "Rampampam" in various countries:
  18. Citations regarding the alternative versions of "Rampampam":
  19. Nechifor, Petre (3 July 2021). "Hit-ul 'Rampampam' domină Radio Airplay-ul din Rusia și topurile Shazam din lume" [The hit 'Rampampam' dominated the Russia radio airplay and the worldwide Shazam charts] (in Romanian). Radar de Media. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  20. "Unistar Top 20" (in Russian). Unistar. Archived from the original on 1 July 2021. Retrieved 23 July 2021.
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  23. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 16 September 2021.
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  25. "2021 20-os savaitès (gegužės 14-20 d.) singlų top 100" (in Lithuanian). AGATA. 21 May 2021. Archived from the original on 21 May 2021. Retrieved 23 July 2021.
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  27. Arvunescu, Victor (5 July 2021). "Top Airplay 100 - 3 Sud Est şi Andra stau bine pe primul loc" [Top Airplay 100 – 3 Sud Est and Andra stay fine at number one] (in Romanian). Un site de muzică. Archived from the original on 9 July 2021. Retrieved 10 July 2021.
  28. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 25 October 2021.
  29. "Ukraine Airplay Chart for 2021-06-25." Tophit. Retrieved 23 July 2021.
  30. "Billboard Global 200 Excl U.S. Chart". Billboard. 28 August 2021. Retrieved 13 September 2021. (subscription required)
  31. "Wyróżnienia – Złote płyty CD - Archiwum - Przyznane w 2021 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved 10 November 2021.
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  33. Cojocaru, Raluca (19 March 2021). "Minelli lansează o nouă piesă de pus pe repeat, Rampampam" [Minelli releases a new song to be put on repeat, Rampampam] (in Romanian). Pro FM. Archived from the original on 21 March 2021. Retrieved 24 July 2021.
  34. Dredge, Stuart (2 June 2021). "Music marketing focus: Russia and Eastern Europe". Music Ally. Archived from the original on 17 June 2021. Retrieved 24 July 2021.
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  36. "Minelli - Rampampam | Pro FM Live Session". YouTube. 24 May 2021. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  37. "Minelli - Rampampam (Acoustic Live @ The Voice Radio Bulgaria)". YouTube. 9 June 2021. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
  38. "Minelli - Rampampam Live At Radio Energy". YouTube. 9 June 2021. Archived from the original on 24 July 2021. Retrieved 24 July 2021.
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