Rotimi Bankole

Rotimi Bankole is a Nigerian media and communications professional, founder and Chairman of SBI Media, a strategic media buying agency and a member of Masscom Global Network. He founded SBI Media in 2013 after quitting his Junior Executive role at All Seasons Meadiacom (since renamed Seasons Zenith) where he ran media campaigns for Etisalat and Pepsi.[1] In 2020, Bankole launched SBI Media Workshop, a free training for Nigerian youths in digital media production and monetization.[2][3] In 2019, Marketing Edge Brands and Advertising Awards of Excellence named Bankole Media Advertising Personality of the year along with his company, SBI Media and its subsidiary, Streams Network named Outstanding Young Creative Agency of the Year and Outstanding Media Agency of the Year.[4]

Career

Bankole began his media and communications career when he had a stint at All Seasons Mediacom where he served as a Junior Executive running media across TV, press, radio and out-of-home for clients such as Etisalat Nigeria and Pepsi. He left All Seasons Mediacom in 2013 to establish his own media agency.[1]

SBI Media

Bankole founded SBI Media Limited in 2013 following his resignation from his role at All Seasons Mediacom. After registering SBI Media, he began searching for clients in Nigeria's largest commercial city of Lagos boarding Okada (commercial motorcycle taxis) to potential clients’ offices submitting proposals. Not long, he sealed a deal with his first client Konga, an e-Commerce start-up at the time that would later retain the services of SBI Media and became one of its biggest clients. After adding more clients to his portfolio, he established Streams Network, an ad agency on the request of his clients to start offering creative services. In 2018, SBI media entered into an affiliation with Masscom Global Network, a group of about 40 agencies across Asia, the Middle East and the Asia Pacific region.[5] The Guardian (Nigeria) wrote in 2019 that SBI Media had an annual turnover of over a billion naira as of 2018, five years after it was founded.[1] SBI Media was named Outstanding Young Creative Agency of the Year 2019 by Marketing Edge Brands and Advertising Awards of Excellence.[6]

References
  1. "Rotimi Bankole: Want to grow a media business? Have a certain way". The Guardian Nigeria News - Nigeria and World News. 2021-04-10. Retrieved 2021-07-15.
  2. "Why SBI Media is launching a media workshop for young Nigerians". TheCable. 2020-09-26. Retrieved 2021-07-15.
  3. Ewubare, Kess (2020-09-26). "The future belongs to creators, says Bankole as he launches SBI Media Workshop". Legit.ng - Nigeria news. Retrieved 2021-07-15.
  4. "Rotimi Bankole Awarded Marketing Media Personality of the Decade at Marketing Edge Awards". Businessday NG. 2020-10-26. Retrieved 2021-07-15.
  5. "SBI Media Joins Masscom Global Network". Independent Newspaper Nigeria. Retrieved 2021-07-15.
  6. "Rotimi Bankole awarded Marketing Media Personality of the Decade". Nairametrics. 2020-10-27. Retrieved 2021-07-15.
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