Senreve

Senreve is a privately held direct-to-consumer company that produces and sells leather and vegan handbags and accessories. Senreve is headquartered in San Francisco, California.[1][2][3][4] Senreve specializes in high-end leather products and sells them to a global market through its website as well as brick and mortar locations in the US and Asia.[2][5]

History

Senreve was founded in the summer of 2015 by former tech executive and strategy consultant Coral Chung. Coral met co-founder Wendy Wen through a mutual friend who also attended the Graduate School of Business at Stanford University.[6] The company was named, “Senreve,” which is derived from the French words for “sense” and “dream.”[7][4] Their products received positive reception from customers and outlets such as Fast Company magazine, which ranked Senreve as the Best Work-Life Bag of the year for 2021.[8]

In November 2019, Senreve raised $23M.[1][9][4] In 2019 and 2020, the company was placed on Lead’s Foremost 50 list of high-growth D2C brands that are reinventing & redefining the future of fashion, retail, & consumer. Senreve’s founder & CEO Coral Chung was also featured on Prestige’s 40 under 40 list.[10][11][12]

Product

Senreve’s first two products, the Maestra Bag, and the Doctor bag, were released in November 2016.[3][13][14][15] As the company grew, they expanded their product line. The Alunna bag launched in October 2020 with a waitlist of 2,000 people.[16] In 2021, Senreve launched a new vegan cactus leather product line.[17][18] Senreve has partnered with Neiman Marcus, Nordstrom, and Apple.[19]

References
  1. Arıkan, Esra (2021), "Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences", Building Consumer-Brand Relationship in Luxury Brand Management, IGI Global, pp. 86–107, retrieved 2021-11-26
  2. "New Luxury Handbag Line Aims to Serve Today's Working Woman". Time. Retrieved 2021-11-26.
  3. Lee, Jennifer. "New World Technology Meets Old World Craftsmanship". Forbes. Retrieved 2021-11-26.
  4. Lung, Tiffany. "How Luxury DTC Brand Senreve Found Growth In Asia Amid Pandemic". Forbes. Retrieved 2021-11-26.
  5. Rinker, Brian (13 November 2019). "S.F. luxury handbag startup expects to turn a profit by year's end". www.bizjournals.com. Retrieved 2021-11-26.
  6. "Senreve". Stanford Graduate School of Business. Retrieved 2021-11-26.
  7. "Senreve CEO Coral Chung on How an Instagram-Famous Handbag Redefined Luxury". Observer. 2019-05-23. Retrieved 2021-11-26.
  8. Segran, Elizabeth (2021-06-29). "The best work–life bags of 2021". Fast Company. Retrieved 2021-11-26.
  9. "As America's Covid crisis worsens, DTC brand Senreve eyes Asia". Glossy. 2020-07-15. Retrieved 2021-11-26.
  10. "The Foremost 50 | 2020". THE LEAD. 2021-01-08. Retrieved 2021-11-26.
  11. "Coral Chung". Prestige Online - Hong Kong. Retrieved 2021-11-26.
  12. "Startup Life: Coral Chung and Wendy Wen of Senreve on Inspiring Women Who Do It All". Prestige Online - Hong Kong. 2020-07-20. Retrieved 2021-11-26.
  13. "Senreve Is the Working Handbag Line We've All Been Waiting For". Observer. 2016-11-30. Retrieved 2021-11-26.
  14. "Coral Chung, Senreve, and the Idea of the New Modern Woman". CEOWORLD magazine. 2020-04-09. Retrieved 2021-11-26.
  15. Demicheva, Valerie (2017-02-08). "Senreve rethinks the status bag". San Francisco Chronicle. Retrieved 2021-11-26.
  16. Oct 21, Eva Thomas. "Of Course This Bag Had a 2,000-Person Waitlist Before It Even Launched". InStyle. Retrieved 2021-11-26.
  17. "Coral Chung on Senreve and Creating Handbags for the Everyday Woman". Prestige Online - Hong Kong. 2021-09-01. Retrieved 2021-11-26.
  18. November 12, Madeline Diamond; 2021. "This Celeb-loved Brand Makes Stylish, Travel-ready Handbags — and They're 20% Off Right Now". Travel + Leisure. Retrieved 2021-11-26.CS1 maint: numeric names: authors list (link)
  19. Lung, Tiffany. "How Luxury DTC Brand Senreve Found Growth In Asia Amid Pandemic". Forbes. Retrieved 2021-11-26.
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