Smart Eye

Smart Eye AB, is a publicly traded Swedish technology company, located in Gothenburg, that develops and sells products for machine vision system development and the automotive application of eye tracking.[3][4][5] Eye tracking systems use digital cameras to track the movement of the eyes and gaze direction in real time. Smart Eye’s technology is used in driver monitoring systems (DMSs).[3]

Smart Eye AB
TypeLimited Liability Company
IndustryHardware and Software Development
Founded1999
HeadquartersGothenburg, Sweden
Key people
Martin Krantz (Founder and CEO)[1]
Rana el Kaliouby (Deputy CEO)[2]
ProductsEye Tracking products for research
Licensing of Eye Tracking software for embedded integration
Number of employees
73
Websitewww.smarteye.se

Smart Eye's products are sold directly and through resellers and partners worldwide. The company is made up of three business segments: Automotive Solutions, Research Instruments, and Applied AI Systems.[3] Smart Eye also operates in the United States, China, and Japan.[6]

History

Smart Eye AB was founded in 1999 as a tech startup with a goal to provide real-time and completely non-invasive eye tracking.[3][7]

2001 – Release of Smart Eye Pro, a system with flexible camera configuration[8]
2005 – Release of AntiSleep, a mono camera system built on cost efficient hardware for automotive use[9]
2009 – Embedded AntiSleep, complete integrated mono camera automotive grade system running on BlackFin DSP
2012 – DR 120, dual camera eye tracker integrated in a computer monitor [10]
2013 – Fully automatic initialization for Smart Eye Pro [11]
2014 – Release of Blackbird, a reference system for the automotive industry
2015 – Release of Aurora, a removable, high-precision screen metering system
2016 – IPO at First North Nasdaq OMX Stockholm
2017 – Release of Smart AI, a platform for multimodal In-Car Artificial Intelligence

Acquisitions

In May 2021, Smart Eye acquired Affectiva, an emotion-detection software company, for $73.5 million.[6] In November 2021, Smart Eye acquired iMotions Global, a human behavior software company.[12][5]

References
  1. "Smart Eye's latest acquisition points to consolidation among driver monitoring system suppliers". Social.techcrunch.com. Retrieved 8 December 2021.
  2. "Smart Eye Deputy CEO Rana el Kaliouby talks automotive AI". Abcnews.go.com. Retrieved 8 December 2021.
  3. "Smart Eye Stock: The Business of Tracking Eye Movements". Nanalyze. 2021-09-23. Retrieved 2021-10-30.
  4. "SE9.MU - Smart Eye AB (publ) Profile". Reuters.comundefined. Retrieved 2021-10-30.
  5. "Smart Eye's latest acquisition points to consolidation among driver monitoring system suppliers". TechCrunch. Retrieved 2021-11-28.
  6. "Emotion-detection software startup Affectiva acquired for $73.5M". Social.techcrunch.com. Retrieved 2021-11-28.
  7. Hanson, Dana (2021-06-09). "20 Things You Didn't Know About Smart Eye". Money Inc. Retrieved 2021-11-15.
  8. Advances in Human Aspects of Aviation, p. 195, at Google Books
  10. "Smart Eye eye tracking system". Egi.com. Retrieved 2015-06-07.
  11. "Home - Smart Eye". Smarteye.se. Retrieved 2015-06-07.
  12. Dooley, Roger. "Consumer Neuroscience Firms Smart Eye And IMotions Combine". Forbes.com. Retrieved 2021-11-28.
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