Sotheby's International Realty

Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's fine art dealers. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of residential real estate.

Sotheby's International Realty
TypeSubsidiary
IndustryReal Estate
Founded1976[1]
Area served
Global
ProductsLuxury Homes
ParentRealogy (2004–present)
Websitewww.sothebysrealty.com/eng
New York City Office, Sotheby's International Realty - East Side Manhattan Brokerage

As of 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.[2]

Franchise system

In February 2004, Realogy, a real estate franchising and broker, relocation, and settlement services provider, entered into a long-term strategic alliance with Sotheby’s. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting, educational, and business development resources.[3] In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings.[4] Subsequent focused marketing websites include waterfront, golf, ski, and historic properties.

Reside magazine

The company publishes Reside, a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.[5]

See also

References
  1. "Through Time - Sotheby's International Realty". Sothebysrealty.com. Retrieved 2012-02-07.
  2. "Sotheby's International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018" (Press release). PR Newswire. February 27, 2019.
  3. "Sotheby's International Realty Launches First Transcreational Global Advertising Campaign". Bloomberg.com. Bloomberg. April 21, 2021.
  4. "Sotheby's International Realty Brand Introduces Luxury Website for Farm & Ranch" (PDF) (Press release). sothebysrealty.com. 2012-06-07. Retrieved 2014-01-09.
  5. "Sotheby's International Realty Brand's RESIDE Magazine Honored with Hermes Platinum Award" (Press release). RIS Media. June 19, 2009.
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