Splat-Cosmetica

Splat-Cosmetica (stylized as SPLAT-COSMETICA, often abbreviate SPLAT) is a Russian manufacturer of oral care products, household eco chemicals, and children's cosmetics.[4] The firm is a private company started in 2000 by Evgeny Demin and Elena Belous.[5] Its main factory is located in Okulovsky District of Novgorod Oblast,[6] and its headquarters is in Moscow.[7] The company name comes from Spirulina platensis[8]—among its first products were cosmetics and dietary supplements containing this blue-green algae.

SPLAT-COSMETICA
TypePrivate
IndustryPersonal care
Founded2000[1]
HeadquartersMoscow, Russia
Key people
Evgeny Demin, Elena Demina[2][3]
Productsoral care and beauty products
Number of employees
1000 (2017)
WebsiteSPLAT

Around 17-20 % of its products are exported outside Russia.[9][2] The firm does not advertise on TV[2] but relies on word of mouth communication; it is known for letters from the founder Evgeniy Demin that are found inside toothpaste packs.[1]

Products

The firm is primarily a toothpaste manufacturer (according to DSM Group, in Q1 2016 the company ranked 3 in Russia's top toothpaste manufacturers with 9,7% market share in value and 14,7 % in volume.[10] It produces other oral care products. Apart from its principal brand, it has other oral care brands Iney, Innova, and Pro Whiter.[11][12]

The firm also produces natural cleaning products (Biomio),[11] baby cosmetics (Lallum Baby)[11] and hair care products (Heya).[13]

History

The SPLAT brand was registered in Russia in 1994[14] and the Splat-Cosmetica company in 2000,[1] when the founders rented production facilities near Moscow and started to make toothpaste.[15] In 2006, the company launched a line of toothpastes[16] and in 2008 an oral care foam for children.[17]

In 2009, production moved to the Okulovsky District of Novgorod Oblast and the company started to produce dental floss, oral care foam for adults and a black toothpaste with charcoal.[18] By 2010, the company became the number three player in the Russian toothpaste market.[14]

The company started international expansion in 2011.[19] It was included in the “Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies” report released by the World Economic Forum and Stanford University.[20] According to the report, in 2010, the firm held a 10% share of the Russian toothpaste market and earned over 60 million USD in projected revenue.[20]

In 2012, the company started making baby cosmetics under the trade name Lallum Baby.[11] In 2014, it 2014 it launched ecologically sound cleaning products under the trade name Biomio,[19] and in 2016 it began producing hair care products under the trade name Heya,[13] and opened an office in India.[21]

References
  1. Leonid Bershidsky (2014-10-16). "Putin Leaves Private Businesses in the Cold". BloombergView. Retrieved 2017-01-29.
  2. Kira Egorova (2016-11-01). "Russian couple's firm making the world a little cleaner and greener". Russia Beyond The Headlines. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  3. Павел Седаков, Анастасия Карпова, Ирина Телицына (2014-06-24). "Продолжение следует: как развивается бизнес у героев Forbes". Forbes (in Russian). Archived from the original on 2016-09-28. Retrieved 2016-09-28.CS1 maint: multiple names: authors list (link)
  4. "Products, which have no analogues in the world". Manufacturing Journal. 2017-01-24. Archived from the original on 2017-01-29. Retrieved 2017-01-29.
  5. Катерина Березина (2015-11-24). «Секрет фирмы» назвал самых успешных предпринимателей России 2015 года (in Russian). Lenta.ru. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  6. "Splat-Cosmetics' $11.9m Novgorod factory aired". Marchmont Innovative News. 2010-01-10. Archived from the original on 2017-01-29. Retrieved 2016-09-29.
  7. Катерина Березина (2015-04-08). "Как работают в SPLAT" (in Russian). The Village. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  8. Ben Aris (2015-09-03). "'Splat' for whiter teeth". bne IntelliNews. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  9. Игорь Климкин (2015-11-19). Как это сделать: правильно выходить на зарубежные рынки (in Russian). РБК. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  10. "DSM Group: В первом полугодии продажи зубных паст в аптеках упали на 10% — до 1,1 млрд руб" (in Russian). РИА АМИ. 2016-08-18. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  11. Анастасия Карпова (2015-12-15). Овечьи прелести: почему "СПЛАТ-Косметика" дистанцируется от своих брендов. Forbes (in Russian). Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  12. Мария Волошинова (2015-08-12). "«Изнутри: как и где готовят зубную пасту Splat" (in Russian). Marie Claire. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  13. "Дары моря: новые шампуни и бальзамы Heya с экстрактами водорослей" (in Russian). Elle. 2016-06-01. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  14. Мы создадим вакцину от кариеса ("Бизнес-секреты с Олегом Тиньковым") (in Russian). Russia.ru. 2010-09-27. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  15. Юрий Митин (2014-06-10). "Бизнес на зубной пасте, или История успеха компании SPLAT" (in Russian). Коммерсантъ FM. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  16. «Сплат-Косметика» подвела итоги 2006 года (in Russian). Секрет фирмы. 2007-01-31. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  17. "SPLAT взбила "Волшебную пенку"" (in Russian). Sostav.ru. 2008-02-11. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  18. "Russian health and beauty company Splat has launched a toothpaste called Blackwood". Cosmetics International. 2009-06-05. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  19. Владимир Гендлин (2015-05-17). Проба на зуб (in Russian). КоммерсантЪ. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  20. Haemmig, Martin (2010-11-20). "Section 7 – Executive Cases: Splat Cosmetica". In Foster, George; Davila, Antonio; Haemmig, Martin; He, Xiaobin; Jia, Ning (eds.). Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies (PDF). World Economic Forum. pp. 341–343. Archived from the original (PDF) on 2017-04-05. Retrieved 2017-04-06.
  21. "SPLAT arrives in India, to spread the infectious smile". Prlog.Org. 2016-04-08. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
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