Syndicate Sub Rosa


Syndicate Sub Rosa (previously Sub Rosa) is a strategy and empathic design studio based in New York City.[1] The name sub rosa is Latin for "under the rose" referring to conversations being held in secret.[2] Michael Ventura founded the company in 2004. Some of Sub Rosa's most notable work includes the White House's 2016 Every Kid in a Park campaign,[3][4] brand strategy and website design for Tiger Woods,[5][6] and campaigns for Pantone.[7]

Syndicate Sub Rosa
TypePrivate
IndustryBranding, Advertising and marketing
PredecessorSub Rosa
Founded2004
FounderMichael Ventura
Key people
Hunter Tura, Tommy Schnoder
ParentMTM Companies
Websitesyndicate-subrosa.com

In 2021, Sub Rosa merged with branding agency Syndicate X to become Syndicate Sub Rosa.[8]

History
  • Michael Ventura founded Sub Rosa in 2004.[9]
  • Advertising Age named Sub Rosa the Small Agency of the Year in July 2010.[10]
  • The company launched La Petite Mort, a bi-annual creative writing and photography publication featuring works of the company's employees in January 2014.[11]
  • In March, 2016 Sub Rosa launched Applied Empathy, a speaker and podcast series.[12]
  • In May 2017, Sub Rosa released Questions & Empathy, a deck of cards marketed by the company to "improve empathic thinking."[13][14][15]
  • In January 2021, Sub Rosa merged with Syndicate X, a global strategic brand consultancy founded by Hunter Tura, to become Syndicate Sub Rosa. [16]

Notable Projects

References
  1. "In the West Village, Modern Boutique Owners Who Live Where They Work". www.nytimes.com. Retrieved 2017-07-20.
  2. "New Model Agency: Sub Rosa CEO Michael Ventura explains life under the rose". Ad Week. October 10, 2012. Retrieved July 20, 2015.
  3. "FACT SHEET: On Every Kid In a Park Day of Action, White House Announces Commitments to Getting Nearly Half a Million Kids Outside". www.obamawhitehouse.archives.gov. Retrieved 2017-07-20.
  4. "This VR Campaign With Michelle Obama Aims to Inspire Kids by Showing Them National Parks; Sub Rosa teams up with the White House". www.adweek.com. Retrieved 2017-07-20.
  5. "Tiger Woods, Entrepreneur: Inside the Superstar's New Startup, TGR". www.FastCompany.com. Retrieved 2017-07-20.
  6. "Tiger Woods starts the next chapter of his career with 'TGR' business enterprise". www.CBSSports.com. Retrieved 2017-07-20.
  7. "Sub Rosa named agency of record for Pantone". www.AdAge.com. Retrieved 2017-07-20.
  8. "Movers & Shakers: Amazon, Disney+, Google, McDonald's, Hyundai and more". www.campaignlive.com. Retrieved 2021-06-14.
  9. "How a Power Couple Runs a Business Together". www.businessinsider.com. Retrieved 2021-06-14.
  10. Thomas Pardee (July 26, 2010). "Small Agency of the Year, 1-10 Employees: Sub Rosa". Advertising Age. Retrieved July 20, 2015.
  11. "Sub Rosa Launches 'Orgasmic' Print Publication | LBBOnline". www.lbbonline.com. Retrieved 2016-01-26.
  12. "Empathy-Honest Design Process or Hollow Sales Pitch?". eyeondesign.aiga.org. Retrieved 2017-07-20.
  13. "This Agency Created a Deck of Cards That Helps Solve Workplace Conflicts and Spark Conversations". www.AdWeek.com. Retrieved 2017-07-20.
  14. "Solve Workplace Conflicts With This New Card Game". www.Forbes.com. Retrieved 2017-07-20.
  15. "How a Card Game Can Unify Your Office". www.Inc.com. Retrieved 2017-07-20.
  16. "Movers & Shakers: Amazon, Disney+, Google, McDonald's, Hyundai and more". www.campaignlive.com. Retrieved 2021-06-14.
  17. "Revolving Door Roundup: 180, Gut Mullenlowe, and More". www.adweek.com. Retrieved 2021-06-14.
  18. "Tiger Woods Launches a New Corporate Brand Fueling Speculation About Whats Next". www.golfdigest.com. Retrieved 2021-06-14.
  19. "Sub Rosa Named Agency of Record for Pantone and More". www.prnewswire.com. Retrieved 2021-06-14.
  20. "How Pantone Picks its Color of the Year". www.adage.com. Retrieved 2021-06-14.
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