Svetofor

Svetofor ('traffic light' in Russian) is a chain of discount supermarkets headquartered in Krasnoyarsk, Russia.[2] The chain, owned by Torgservis, operates stores in Russia, Kazakhstan, Belarus and China.[3] As of December 2019 its network comprised approximately 1,400 locations.[4]

Svetofor
IndustryRetail
Founded2009
FounderValentina Shnayder[1]
HeadquartersKrasnoyarsk, Russia
ParentTorgservis
Website

In November 2017, the chain registered the MERE brand trademark with the European Union Intellectual Property Office,[3][5] and the first store under this branding opened the following year in Snagov, Romania.[6] MERE has since expanded into other European markets including Germany, Belarus, Lithuania and Poland, where it opened its first outlet in Częstochowa in July 2020.[7] In 2021 it plans to open its first stores in the United Kingdom, Bulgaria, Austria, Spain and Italy.[2]

The company's operating model aims to undercut local supermarket prices by around 20-30% by having suppliers deliver directly to stores, keeping staffing levels low and displaying goods directly on the pallets on which they arrive.[2][3]

References
  1. "Torgservis, The Concept of the Month". Global Retail News. February 2019. Retrieved 14 May 2021.
  2. Steve Farrell (6 May 2021). "Russian-founded discounter giant gearing up to open four UK stores". The Grocer (thegrocer.co.uk). Retrieved 13 May 2021.
  3. "Na rynku zadebiutuje dyskont Mere. W Polsce chce mieć 105 sklepów" (in Polish). dlahandlu.pl. 30 July 2018. Retrieved 13 May 2021.
  4. Maxime Delacour (19 June 2020). "Hard discounter Mere enters Lithuania". Institute of Grocery Distribution (retailanalysis.igd.com). Retrieved 13 May 2021.
  5. "EUTM file information - MERE (017486036)". EUIPO. Retrieved 14 May 2021.
  6. Branislav Pekic (2 August 2018). "Russian Discounter to Expand to Romania". ESM Magazine. Retrieved 13 May 2021.
  7. "Mere w Częstochowie otwarty. To hard dyskont, jakiego wielu nigdy nie widziało" (in Polish). Wirtualna Polska (finanse.wp.pl). 25 July 2020. Retrieved 13 May 2021.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.