TRUSTcollective

TRUSTcollective is a marketing and public relations company headquartered in New York City.

TRUSTcollective
TypePrivate
IndustryMarketing
Public relations
Founded2006
FounderAdam Fine
Headquarters
New York City
Websitewww.trustcollective.com

History

Founded in 2006 by Adam Fine, communications professional and industry commentator,[1][2] TRUSTcollective represents advertising agencies, digital agencies, technology startups, content creation studios, and small to mid-sized brands.[3][4]

TRUSTcollective’s services include public relations,[5] marketing strategy, social media marketing, web design and development, securing public speaking, and media training.[6]

Notable campaigns

TRUSTcollective is best known for their work publicizing the Netflix original series Sense8 via the "Brainwave Symphony" campaign, an experiment that measured several subjects' brain activity and arranged them into a single, cohesive song.[7] TRUSTcollective is also known for the viral interactive short film and Facebook app Take This Lollipop, which won a Daytime Emmy Award, two Webby Awards, and three SXSW awards.[8]

The agency received broad recognition for its work popularizing the virtual reality[9] version of South Park for the Oculus Rift.[10] Additionally, TRUSTcollective launched a viral campaign at the Cannes Lions festival, entitled HaveYouBeenShortListed. This guerrilla marketing project utilized interactive and experimental content for the iPad shortly after its release.[11]

References
  1. Fine, Adam. "What to Get a Client, Creative Partner or Co-Worker for the Holidays". Adweek.
  2. Fine, Adam. "8 Ways to Become Everyone's Favorite Boss". Entrepreneur.
  3. "An Interview with Adam Fine, Founder and Creative of TRUST: Collective". Area of Design.
  4. Fine, Adam. "Dear New Yorker: Please stop lying about your company". Crain's New York Business.
  5. Fine, Adam. "7 Ways to Determine Who on Your Team Could Speak for the Company". Entrepreneur.
  6. Fickes, Michael. "The New Media E-Volution Has Begun". Markee Magazine.
  7. Brownlee, John. "Netflix Designed A Symphony From Random Brainwaves". Fast Company.
  8. Gale, Porter. "How Jason Zada Created Facebook's Scariest Viral Sensation: TakeThisLollipop.com". AdAge.
  9. Plunkett, Luke. "Visit South Park, Thanks To The Magic Of Virtual Reality". Kotaku.
  10. Kumparak, Greg. "South Park, Now In Virtual Reality". Tech Crunch.
  11. Ritchie, Kevin. "Have You Been Short Listed?". The FWA.
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