Rede Bandeirantes
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| Type | Free-to-air television network |
|---|---|
| Branding | "Band" |
| Country | Brazil |
| Availability | 92% terrestrial and via satellite signal available in Brazil, and via cable internationally. |
| Founded | May 13, 1967 by João Jorge Saad |
| TV stations | List
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| 1.5 points (2016) | |
| Revenue | |
| Headquarters | São Paulo, São Paulo, Brazil |
| Owner | Grupo Bandeirantes de Comunicação |
Key people | Johnny Saad (Chairman) |
Launch date | May 13, 1967 |
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Picture format | 1080i HDTV |
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International channel | Band Internacional |
Official website | band |
| Language | Portuguese, Italian, English |



Rede Bandeirantes (Portuguese pronunciation: [ˈʁedʒi bɐ̃dejˈɾɐ̃tʃis], Bandeirantes Network), or simply Band (Portuguese pronunciation: [ˈbɐ̃dʒi]), is a television network from Brazil, based in the city of São Paulo. Part of Grupo Bandeirantes de Comunicação, it aired for the first time in 1967. Currently, it is the fourth TV network in Brazil by ratings leadership.
History
Rede Bandeirantes was founded on May 13, 1967, by João Saad, nephew of São Paulo state governor Ademar de Barros and the owner of Rádio Bandeirantes. In 1969, the main broadcast center suffered a massive fire, which forced Saad to replace his broadcasting equipment. By 1972, TV Bandeirantes was the first Brazilian television network to broadcast fully in color, the same year that Rede Globo did the same. Later in the 1970s, Bandeirantes became a national broadcasting network, which was partially helped by the hit Saturday afternoon program Clube do Bolinha, the Japanese-themed program Japan Pop Show and a 2nd wave of drama programs which started in 1979.
Walter Clark, who had previously been the president of Rede Globo, took over Band in 1982 and remodeled the station's programming after his former employer, while the network's present logo debuted that same year, with Cyro Del Nero as its designer. The logo was also shown nationwide given the fact that it – together with Rede Globo – had also at the same time begun nationwide satellite broadcasting as well. This was also the same year that the network began an 18-year tradition of broadcasting the biannual electoral debates at the local levels.
In 2007, the network launched a digital over-the-air feed in São Paulo. They would later transmit digital TV feeds in major cities in Brazil and other major TV networks also followed suit afterwards.
The following year, Band began to have the support of the Argentine production company Cuatro Cabezas. Since then, the station has risen more and more in the ratings and media attention, thanks to the comedy show CQC - Custe o Que Custar and later to other Cuatro-Cabezas-produced shows. In 2012, the founder and head of the production company, Diego Guebel, became the artistic director of the network. With his direction, Band enjoyed a new growth of ratings; those responsible for this new achievement were the shows Pânico na Band - a comedy show with the cast of former Pânico na TV, on RedeTV!, Quem Fica em Pé? - a Brazilian version of Who's Still Standing? - and MasterChef.
Programming
See also
- Torre TV Bandeirantes, a lattice tower in São Paulo specifically transmitting Band's television and radio stations
- BandNews TV, a cable and satellite news channel
- BandSports, an all-sports cable and satellite network
References
- "Faturamento da Record dá quase a soma de SBT, Band e RedeTV!". 3 February 2017.
External links
- Official web site (in Portuguese)
- Rede Bandeirantes on Twitter
- Rede Bandeirantes on Facebook
- Rede Bandeirantes on Instagram
