Vadinamma

Vadinamma is a Indian Telugu-language television drama series which airs on Star Maa and streams on Disney+Hotstar. The series premiered on 6 May 2019.[1] It stars Prabhakar, Sujitha, Rajesh Dutta, Maheshwari, Raj and Priyanka. The series is a remake of the 2018 Tamil series Pandian Stores aired on Star Vijay which mainly focuses on the unity of a joint family headed by Sita and Raghuram, after the entry of new daughters-in-law, Shailu, Siri and Shilpa.[2]

Vadinamma
GenreDrama
Written byS.Siva Sekar
Priya Thambi
Directed byVasavi Kanth
StarringPrabhakar
Sujitha
Country of originIndia
Original languageTelugu
No. of seasons1
No. of episodes595 (as of 15 August 2021)
Production
ProducerPrabhakar
CinematographyG. Jayagopla Reddy
EditorMohammad Ajaruddin
Running time22 minutes
Production companySri Sumanohara Production Pvt Ltd
Release
Original networkStar Maa
Original release6 May 2019 (2019-05-06) –
present
Chronology
Related showsPandian Stores
External links
Disney+ Hotstar

Cast

Main
  • Prabhakar as
    • Raghuram "Raghu": Seetha's husband; Rishi's biological father; Rajeshwari's step-son; Lakshman, Bharat and Nani's elder step-brother; Bhaskar's best friend. (2019–present)
  • Sujitha as
    • Seetha Mahalakshmi "Seetha"/Vadinamma: Raghu's wife; Rishi's biological mother; Susheela's daughter; Bhaskar's younger sister; Lakshman, Bharat and Nani's step sister-in-law. (2019–present)
  • Shravan Rajesh Datta as
    • Lakshman: Shailu's husband; Rishi's foster father; Rajeshwari's elder son; Raghu's step-brother; Bharat and Nani's elder brother. (2019–present)
  • Maheshwari as
    • Shailaja "Shailu": Lakshman's wife; Rishi's foster mother; Janardhan and Subadhra's daughter; Seetha's eldest co-sister (2019–present)
  • Raj as
    • Bharat: Siri's husband; Vaidehi's father; Rajeshwari's second son; Raghu's step-brother; Lakshman's younger brother; Nani's elder brother; Seetha's brother-in-law (2019–present)
  • Priyanka Naidu as
    • Siri: Bharat's wife; Vaidehi's mother; Lakshman's former fiancé; Parvathy's daughter; Seetha's second co-sister (2019–present)
  • Ganesh Reddy as
    • Nani: Rajeshwari's younger son; Shilpa's husband; Raghu's step-brother; Lakshman and Bharat's younger step-brother; Seetha's younger brother-in-law and namesake son (2019–present)
  • Unknown as
    • Shilpa: Kalpana and Kishore's younger sister; Nani's wife; Damayanti's daughter (2021-present)

Recurring
  • Sujatha Reddy as
    • Rajeshwari: Gowri Shankar's widowed wife; Lakshman, Bharat and Nani's mother; Raghu's step-mother; Vaidehi and Rishi's paternal grandmother (2019–present)
  • Shiva Parvathy (2019-2020) / Rajyalakshmi (2020) / Nirmala Reddy (2020–present) as
    • Parvathy: Siri's mother; Vaidehi's maternal grandmother; Lakshman, Bharat and Nani's aunt; Raghu's step-aunt (2019-2020)
  • Chitram Seenu as
    • Papa Rao: Vijaya's husband; Baby's father; Raghuram's cousin brother-in-law (2020)
  • Usha Sri as
    • Vijaya: Papa Rao's wife; Baby's mother; Raghuram's cousin sister (2020)
  • Rajendra as
    • MLA Janardhan: Subadhra's husband; Shailu's father (2019–present)
  • Kondaveeti Sangeetha as
    • Damayanti: Shilpa, Kalpana and Kishore's mother (2021-present)
  • Naveena as
    • Subadhra: Janardhan's wife; Shailu's mother (2019–present)
  • Manjula Paritala as
    • Amrutha: Raghuram's relative and fake wife; Varshita's mother (2020-2021)
  • Unknown as
    • Kishore: Kalpana's younger brother; Shilpa's elder brother; Damayanti's brother (2021-present)
  • Baby Nandhita as
    • Varshita: Amrutha's daughter and Raghuram's fake daughter (2020-2021)
  • Unknown as
    • Kalpana: Avinash's wife; Shilpa and Kishore's elder sister; Damayanti's daughter (2021-present)
  • Vinod as
    • Bhaskar: Seetha's elder brother; Durga's husband; Raghuram's best friend (2019–present)
  • Madhulika as
    • Durga: Bhaskar's wife; Seetha's sister-in-law; Parvathy's niece (2019–present)
  • Unknown as
    • Avinash: Damayanti's son-in-law; Kalpana's husband (2021-present)

Production

In late March 2020, the production and broadcasting of the series halted along with all other Indian television series and films owing COVID-19 outbreak in India.[3][4] It resumed after three months in June 2020.[5]

Adaptations
Language Title Original release Network(s)
Tamil Pandian Stores

பாண்டியன் ஸ்டோர்ஸ்

 1 October 2018–present Star Vijay
Telugu Vadinamma

వదినమ్మ

 6 May 2019–present Star Maa
Kannada Varalakshmi Stores

ವರಲಕ್ಷ್ಮಿ ಸ್ಟೋರೀಸ್

 17 June 2019 – 28 March 2020 Star Suvarna
Marathi[6] Sahkutumb Sahaparivar

सहकुटुंब सहपरिवार

 24 February 2020–present Star Pravah
Bengali Bhaggolokkhi

ভাগ্যলক্ষ্মী

 31 August 2020 – 21 March 2021 Star Jalsha
Malayalam Santhwanam

സാന്ത്വനം

 21 September 2020–present Asianet
Hindi Gupta Brothers

गुप्ता ब्रदर्स

 5 October 2020 – 26 January 2021 Star Bharat
Pandya Store

पंड्या स्टोर

 25 January 2021–present StarPlus

Reception

Critics

The Times of India stated, "The old wine in a new bottle that celebrates middle class family emotions has struck a chord with the masses."[7]

Viewership and ratings

The series became one of the top five watched Telugu GEC after its time change from afternoon 3:00 pm (IST) to night 7:00 pm (IST) in June 2019 until again being shifted from 7:00 pm in week 49, 2020 despite being in top 3.[8][9][10] As in December 2019, it was at second position with ratings more than about 15 TVR after Karthika Deepam.[11]

Week and year BARC viewership (Telugu GEC) Ref(s)
Impressions (in millions) Ranking
Week 31, 2019 8.04 3 [12]
Week 43, 2019 10.36 2 [13]
Week 49, 2019 10.72 2 [14]
Week 50, 2019 10.44 2 [15]
Week 8, 2020 8.50 3 [16]
Week 28, 2020 7.23 3 [17]
Week 33, 2020 8.61 4 [18]
Week 37, 2020 9.72 3 [19]
Week 42, 2020 10.82 3 [20]
Week 44, 2020 10.39 3 [21]
Week 46, 2020 9.80 3 [22]
Week 48, 2020 9.87 3 [23]

References
  1. "Prabhakar and Sujitha starrer Vadinamma to premiere in May". The Times of India. Archived from the original on 5 April 2021.
  2. "వదినమ్మ సీరియల్‌లో ఇదే అసలైన ట్విస్ట్..." CNN News18. Archived from the original on 5 April 2021.
  3. "Covid-19 impact: Film, serial shootings halted till March 31". The Economic Times.
  4. "Telugu television shows back on track". The Hindu.
  5. "Vadinamma actor Prabhakar announces Telugu TV shoots to resume in the first week of June". The Times of India.
  6. "Sunil Barve and Nandita Dhuri starrer 'Sahakutumb Sahaparivar' to premiere soon". The Times of India.
  7. "From Bigg Boss Telugu 3 to Subhadra Parinayam: Best and most disappointing Telugu TV shows of 2019". The Times of India.
  8. "కార్తీక దీపం సీరియల్‌తో వదినమ్మ పోటీ...గెలుపెవరిదో తెలుసా...?". CNN News18.
  9. "Vadinamma bags a position in the top 5 TV shows in Telugu". The Times of India.
  10. "Bigg Boss Telugu 4's time slot to change soon; details inside". The Times of India.
  11. "Even TV serials are dominated by other language actresses!". The Hans India.
  12. "Telugu TV Shows Rating: వంటలక్క దెబ్బకి 'బిగ్ బాస్' డమాల్.. నెం.1 'కార్తీకదీపం'". The Times of India. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  13. "దూసుకొస్తున్న వదినమ్మ...కార్తీక దీపం సీరియల్‌కు చెక్ పెడుతుందా...?". CNN News18.
  14. "Jabardasth Rating: 'జబర్దస్త్‌'ని సైడేసిన న్యూస్ .. నాగబాబు ఎఫెక్ట్ లేదు కాని..!". The Times of India. Archived from the original on 21 March 2021.
  15. "Karthika Deepam: వంటలక్క దెబ్బకు బెల్లంకొండ హీరో బేజారు...కార్తీక దీపమే టాప్..." CNN News18. Archived from the original on 30 March 2021.
  16. "Pinni 2 Serial: 'వంటలక్క' స్పీడ్‌కు 'పిన్నీ' బ్రేకులు.. రంగంలోకి దిగుతున్న రాధిక". The Times of India. Archived from the original on 21 March 2021.
  17. "Week 28 2020 Top 5 Telugu programs". Twitter. BARC India. Archived from the original on 30 March 2021.
  18. "Allu Arjun's Ala Vaikunthapurramuloo Beats Sarileru Neekevvaru By Getting Highest TRP Ratings". International Business Times. Archived from the original on 14 March 2021. Retrieved 14 March 2021.
  19. "WEEK 37 - DATA: Saturday, 12th September 2020 To Friday, 18th September 2020". BARC India. Archived from the original on 25 September 2020.
  20. "WEEK 42 - DATA: Saturday, 17th October 2020 To Friday, 23rd October 2020". BARC India. Archived from the original on 30 October 2020.
  21. "WEEK 44 - DATA: Saturday, 31st October 2020 To Friday, 6th November 2020". BARC India. Archived from the original on 12 November 2020.
  22. "WEEK 46 - DATA: Saturday, 14th November 2020 To Friday, 20th November 2020". BARC India. Archived from the original on 1 December 2020.
  23. "WEEK 48 - DATA: Saturday, 28th November 2020 To Friday, 4th December 2020". BARC India. Archived from the original on 16 December 2020.
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