Valerie Lawson

Valerie O Lawson (born 1 August 1991), is a Ghanaian makeup artist known for her work in both the bridal and commercial spaces.[1][2] She is also the Ghanaian artistic director for American multinational cosmetics company, Maybelline New York and the founder of her namesake brand, Contours By Valerie Lawson.[3]

Valerie Lawson
Born
Valerie O. Lawson

1 August 1991 (1991-08) (age 30)
Ghana
EducationHoly Child Senior High School
Alma materUniversity of Ghana
Occupation
  • Makeup artist
  • beauty entrepreneur
  • creative director
  • Youtuber
Years active2010–present

Lawson has worked with female leaders including the Prime Minister of Norway, Erna Solberg, Second Lady of Ghana, Samira Bawumia, H.E. Ms. Anne Sophie-Avé French Ambassador to Ghana, Bozoma Saint John, Mastercard Foundation C.E.O, Reeta Roy, Nicole Ari Parker, and Yolanda Cuba.[4][5]

Her work has been featured on the website of wedding and fashion magazines Bella Naija Weddings, Brides.com, Yahoo Style, Harpers Bazaar UK, Mercedes Benz Fashion Week and Elle Magazine South Africa [6][7][8][9]

Early life

Valerie Lawson was born on August 1, 1991, in Ghana to Army Officer, Rtd Colonel Emmanuel Nii Lante Lawson and Clothing Designer Mrs. Joan Lawson. She is the second of three children. Her mother, Joan was a huge influence on Valeries love for art and beauty.

Valerie attended the all girls Catholic boarding school, Holy Child Secondary School from 2006 to 2009 and was fond of making sketches of her classmates. She was keenly interested in the arts and held the roles of art director in clubs/society on the campus.[10]

She was admitted to the University of Ghana in 2009 where she studied BSC Business Administration at the University of Ghana Business School

Career/artistry

After her senior high school education, Valerie on a trip to the United States of America for holidays came in contact with a MAC Cosmetics store where the in-house artistes displayed skill and business acumen. The trip with her Aunt inspired her to learn more.

In 2014, she landed her first commercial job with wax print manufacturer, Printex and went on to kickstart her bridal makeup career with a model on the set. Her brand grew on photo-sharing app, Instagram via tags and referrals by several wedding blogs and clients.

She's gone on to work with the Ghanaian fashion brands Pistis Ghana, Christie Brown,[11] Mina Evans,[12] Charlotte Prive, Nadrey Laurent, Sarah Christian and the Hat Box Company on several fashion campaigns and editorials.

In 2016 Valerie collaborated with fashion house Pistis Ghana and Let's Be Seated Limited to create a bridal campaign for Christian and Muslim brides that was positively received by the wedding industry including an honorary mention by celebrity wedding planner, David Tutera.[13][1][14][15]

The campaign has become an annual project and has been released each year since the first release. The project is produced and directed by Valerie Lawson[16][17]

Maybelline appointment

On 8 March 2020, Valerie was appointed artistic director for Maybelline NY. Her appointment made history as she became the first Ghanaian makeup artist to occupy the artistic director role in Ghana, for Maybelline New York.[18][3]

Cosmetic line

In early 2017, Ms Lawson announced the launch of her cosmetic brand, CVL Beauty.[19]

CVL beauty released a range of beauty tools and accessories including brushes designed for professional makeup artists across Africa and black women.[20]

Awards
Year Event Prize Result
2017 Glitz Africa Style Awards Makeup Artist of The Year Won[21]
2018 Ghana Makeup Awards Best Bridal Makeup Artist Won[22]
2018 Glitz Africa Style Awards Makeup Artist of The Year Won[23]
2019 Ghana Makeup Awards Makeup Artist of The Year Won[24]
2020 Beauty Fest Africa[25] Beauty Makeup Artiste of The Year Won
2021 40 UNDER 40[26] Beauty & Lifestyle Category Won
2021 Women Choice Awards Makeup Artist of The Year Won [27] [28]

References
  1. Weddings, BellaNaija (16 February 2017). "BN Bridal Beauty: Ghana's Contours by Valerie Lawson releases Stunning Beauty Campaign for the Christian and Muslim Bride". BellaNaija. Retrieved 12 September 2021.
  2. "10 Ghanaian Beauty Practitioners and Brands Honoured at the Xperience Womanity Awards | Ibukun Nartey". Retrieved 12 September 2021.
  3. "Valerie Lawson appointed artistic director of Maybelline Ghana – Glitz Africa Magazine". Retrieved 12 September 2021.
  4. "Valerie Lawson Is Make-Up Artist Of The Year". DailyGuide Network. 14 May 2019. Retrieved 12 September 2021.
  5. "Watch: Top Ten Celebrity Makeup Artists In Ghana-#AmeyawTVFeatures - Ameyaw Debrah". Retrieved 12 September 2021.
  6. Klerk, Amy de (12 November 2020). "Five Ghanaian fashion designers to watch out for". Harper's BAZAAR. Retrieved 12 September 2021.
  7. Nast, Condé (12 November 2020). "In Accra, Five Designers Are Reinventing Ghanaian Traditions". Vogue. Retrieved 12 September 2021.
  8. "At Accra Fashion Week, 5 Rising Talents Reflect on the Times". SURFACE. 17 November 2020. Retrieved 12 September 2021.
  9. "Mercedes-Benz supports Ghanaian talents". www.mercedes-benz.com. Retrieved 12 September 2021.
  10. "12 iconic Ghanaian women who went to Holy Child School". GhanaWeb. 28 June 2020. Retrieved 12 September 2021.
  11. by (13 July 2013). "Fashion Spotlight: Christie Brown Ghana Dure Collection". Munaluchi Bride. Retrieved 12 September 2021.
  12. Afolabi, Tosin. "Ghanaian Fashion Label Mina Evans Presents S/S 2015 Collection | Glam Africa". Retrieved 12 September 2021.
  13. B, Charlotte. "My Title". Afroculture.net. Retrieved 12 September 2021.
  14. "Contours by Valerie Lawson's Bridal Beauty Campaign – LoveweddingsNG". Retrieved 12 September 2021.
  15. Kay (4 January 2018). "Pistis Bridal Collection Culture X Creativity". Jozi Gist. Retrieved 12 September 2021.
  16. Weddings, BellaNaija (1 January 2018). "BN Bridal Beauty Exclusive: Contours by Valerie Lawson 2018 Campaign is Perfect for the Modern Ghanaian Bride who loves Culture & Style". BellaNaija. Retrieved 12 September 2021.
  17. "Ghanaian Fashion Brand Pistis Presents Its CVL Bridal Campaign; Culture X Creativity - Fashion GHANA". Retrieved 12 September 2021.
  18. "Esi Coleman – Bra Perucci Africa". braperucci.africa. Retrieved 12 September 2021.
  19. Style, BellaNaija (5 June 2017). "BN Beauty: Makeup Looks for the 2017 Prom Queen by CVL Beauty Studio". BellaNaija. Retrieved 12 September 2021.
  20. "Contours' Valerie Lawson creates beauty editorial for Prom 2017". Pulse Ghana. 8 June 2017. Retrieved 12 September 2021.
  21. Online, Peace FM. "Samira Bawumia Adjudged Style Icon At Glitz Style Awards". Peacefmonline.com - Ghana news. Retrieved 12 September 2021.
  22. "Sandra Don-Arthur wins top Ghana Makeup Award - MyJoyOnline.com". www.myjoyonline.com. Retrieved 12 September 2021.
  23. "Glitz Style Awards 2018: Complete list of winners". GhanaWeb. 3 September 2018. Retrieved 12 September 2021.
  24. "Valerie Lawson Leads 2019 Ghana Make-Up Awards Nominations". DailyGuide Network. 10 April 2019. Retrieved 12 September 2021.
  25. "BEAUTY FEST AFRICA 2020: ESTABLISHING SUSTAINABILITY IN THE BUSINESS OF BEAUTY". Retrieved 12 September 2021.
  26. "Xodus Communications opens nominations for 2021 Forty under 40 Awards - MyJoyOnline.com". www.myjoyonline.com. Retrieved 12 September 2021.
  27. "Asaase Radio's Caroline Sampson wins Media Personality of the Year Award at Women's Choice Awards Africa". Asaase Radio. 23 November 2021. Retrieved 23 November 2021.
  28. "WOMEN CHOICE AWARDS 2021 - Google Search". https://dailyguidenetwork.com/2021-womens-choice-awards-africa-slated-for-october/. Retrieved 23 November 2021. External link in |website= (help)
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