Veryday
Veryday was a is a Swedish industrial design consultancy, headquartered in the Bromma area of Stockholm, with additional studios in New York City, Singapore, Dubai, and London. It was formally named Ergonomi Design Gruppen (English: Ergonomic Design Group)[1] and Ergonomidesign and it changed named in 2012 to Veryday. In November 2016, Veryday became part of McKinsey & Company, and operates under the name "McKinsey Design".[2]
| Formerly | Design Gruppen (1969–1971), Ergonomi Design (1972–1979), Ergonomi Design Gruppen (1979–2000), Ergonomidesign (2001–2012) |
|---|---|
| Industry | Industrial design |
| Founded | 1969 |
| Founder | Maria Benktzon, Sven-Erik Juhlin, Henrik Wahlforss |
| Parent | McKinsey & Company (starting 2016) |
They have produced more than 350 patents and have won more than 240 design awards. In BusinessWeek's 2008 ranking of leading design agencies, Veryday tied as number 4 in the world.[3] Veryday won the Red Dot "Design Team of the Year" award in 2014.
Early history (1969–2012)
The company was founded as Design Gruppen in 1969 by Maria Benktzon, and Sven-Erik Juhlin. Among the earliest design collaborations were with ESAB, Flygt, AGA and The Cooperative Union.
Two years later the designer Henrik Wahlforss and his, Ergonomi Design moved into the same location in the old glue factory in Traneberg outside Stockholm. Ergonomi Design specialized in working with disabled facilities and other user-oriented, inclusive design projects. The two companies got so intermingled that they decided to merge into a single company in 1979. The new company, Ergonomi Design Gruppen, moved a year later into a converted chapel in Bromma outside Stockholm, which still today is Veryday’s headquarter. The company was run as co-operative with a rolling CEO and general meetings.
As several other young design firms in the early 1970s, assistive devices would become an important product area for Ergonomi Design Gruppen. In 1972 two of the founders, Maria Benktzon[4] and Sven-Erik Juhlin,[5] carried out deep-going ergonomic and physiological studies to investigate the grip of such as bread knives and saws.[6] This led to pioneering achievements to raise the standards of facilities for the disabled.[7]
The result was a wide range of ergonomically designed objects that draw great international attention for RFSU Rehab, Bahco, BabyBjörn, Pfizer and many others. One of the oldest products is the drip-free coffee pot for Scandinavian Airlines (SAS) from 1988, designed by Maria Benktzon and Sven-Eric Juhlin. The pot has been produced in more than 500,000 copies and is used by over 30 airlines worldwide. 1992 the pot was followed by an ergonomically designed service set and a juice jug in 1994.
Many of the products are represented at the Swedish National Museum, the Museum of Modern Art (MoMA) in New York and the Design Museum in London. One of the exhibits is the world's first angled kitchen knife designed for Gustavsberg in 1973.
Veryday (2013–present)
Veryday has in the last ten years extended its reach by adding new services, entering new market segments and opening new offices. Today Veryday works within Product Design, Interaction Design, Service Design, Design Strategy, Business Innovation and Premium Research. In 2016 the company has about 90+ employees and 5 branches around the world. In 2012 the company opened up a design studio in downtown Manhattan NYC.
Products and services
Veryday develops products and services in areas such as life sciences, consumer electronics, sports, children’s design, vehicle design, construction and tools and much more.
With life science being one of the major industries for Veryday, the company has developed several medical devices during the years, e.g. Pfizers Genotropin Injection Pen, the ventilator Servo-i for Maquet and the asthma inflammation monitor Niox Mino for Aerocrine.[8]
Veryday also designs equipment, work protection and machine constructions for industrial enterprises, aiming to reduce accidents and musculoskeletal injuries. The company is known for its award winning welding helmet Speedglas,[9] owned by the American company 3M. Ergonomidesign has developed over 400 different products for Bahco, for example the recently released handsaw with exchangeable blades that won a Red Dot Design Award and an IF iF product design award 2009. Another example is the working gloves "Tegera Pro Vibration Control" for Ejendals. They received the Red Dot Award "Best of the Best" in 2007 and IDEA, International Design Excellence Award[10] Gold Award in 2009.
Clients
3M, ABB, Absolut Vodka, Aerocrine, ArjoHuntleigh, Assa Abloy, AstraZeneca, BabyBjörn, Bahco, BRIO, Cochlear, Doro, DuPont, Ejendals, Electrolux, Elekta, Etac, Flir, Gambro, Gillette, Haglöfs, Hitachi, Hultafors, IKEA, Ikonoskop, Koenigsegg, Lilleborg, Novo Nordisk, Nycomed, Novartis, Peak Performance, Pepsi Co, Pfizer, Procter & Gamble, Roche Sony, Samsung Spotify SAS, Siemens, Telia, Toyota, Unilever, Volvo
Sources
- Svenska formrebeller 1960- och 70-tal, Historiska Media, 2008
- Scandinavian Design, Taschen GmbH, Cologne, 2002
- Swedish Industrial Design, Norstedts, 1997
- Function Rules, Arvinius Förlag, 2006
References
- Marcus, George H. (2019-12-26). Introduction to Modern Design: Its History from the Eighteenth Century to the Present. Bloomsbury Publishing. p. 226. ISBN 978-1-350-03200-2.
- "New day for Veryday | McKinsey & Company". www.mckinsey.com. Retrieved 2021-10-13.
- "Table: Design Winners for 2008…". July 17, 2008. Archived from the original on August 8, 2008. Retrieved July 1, 2014.
- moma.org
- moma.org
- Brunnström, Lasse (2018-10-18). Swedish Design: A History. Bloomsbury Publishing. p. 279. ISBN 978-1-350-00014-8.
- Svenska formrebeller, Historiska Media, 2008
- aerocrine.com
- "3M Worldwide: Speedglas™ Welding Shields". speedglas.com. Retrieved July 12, 2014.
- "Industrial Designers Society of America - IDSA". idsa.org. Retrieved July 12, 2014.
External links
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