Ananda Vikatan

Ananda Vikatan is a Tamil-language weekly magazine published from Chennai, India.[1]

Ananda Vikatan
EditorB.r. s Srinivasan
CategoriesGeneral
FrequencyWeekly
Year founded1926 (1926)
CompanyVikatan Group Pvt. Ltd.
CountryIndia
LanguageTamil
Websitewww.vikatan.com/anandavikatan

History and profile

Ananda Vikatan was started by Late Budalur Vaidyanadhaiyar in February 1926 as a monthly publication. The issue for December 1927 was not published due to financial difficulties. In January 1928 S. S. Vasan bought the rights from Vaidyanadhaiyer and relaunched the publication from February 1928 in a new format[2] He paid ₹200 (equivalent to ₹39,000 or US$510 in 2020) at the rate of ₹25 per alphabet in the Tamil language name (ஆனந்த விகடன்) of the publication to buy the rights.[3] He built it up into a weekly and sales soon rose. Ananda Vikatan is still running successfully after ninety years. Veteran journalist and media personality S. Balasubramanian served as editor, managing director and publisher of the magazine for nearly 50 years till 2006.[4] Balasubramanian also mentored generations of journalists and writers. He also started the "Manavar Thittam" or student journalism scheme that is active for the last 30 years and counting. He also launched Junior Vikatan, a biweekly Tamil investigative journal in the 1980s in addition to his many accomplishments as Vikatan's publisher. He was the son of S. S. Vasan and continues to be Chairman Emeritus of the group after handing over the reins to his son B. Srinivasan.

Visual media

Vikatan Televistas was launched by Vasan Publications in the late 1990s starting with Mega-serials on Sun TV.[5]

Tamil television

The company ventured into film production as Vikatan Talkies, and successfully made the comedy Siva Manasula Sakthi starring Jiiva and Anuya that launched the career of the director Rajesh. They then followed this with the commercially unsuccessful Vaalmiki.[6] The media house still produces a variety of programs for television and has branched out into various streams of media content with an online digital broadcast of snippets of news, views, interviews etc.[5]

Films
  • Siva Manasula Sakthi (2009)
  • Valmiki (2009)
Serials
SeriesOriginal runNumber of episodesNetwork Note
Akshaya1999Sun TV
Panchavarnakili2000Sun TV
Alaigal2001-2003Sun TV
Avargal2002-2004Sun TV
Appa2003Sun TV
Alli Rajyam2005Sun TV
Kolangal2003-2009Sun TV
Thirumathi Selvam2007-2013Sun TV
Thendral2009-2015Sun TV
Deivamagal2013-2018Sun TV
Priyamanaval2015-2020Sun TV
Nayaki2018-2020Sun TV
Run2019-2020Sun TV
Thamizhum Saraswathiyhum2021-presentStar Vijay
Web Series
SeriesOriginal runNumber of episodesNetwork Note
November Story 2021 7 Disney+

Ananda Vikatan Cinema Awards
Main article: Ananda Vikatan Cinema Awards

The awards ceremony has been held since 2008, with the most recent being in January 2019.[7]

Circulation details

According to the Audit Bureau of Circulation, for the period of July–December 2004, circulation stood at 4,30,534 per week. This represents a 22 per cent growth over the previous half-year period..

References
  1. "Vanitha continues to lead regional language magazines". www.printweek.in.
  2. S. Pasupathy (10 March 2003). "S. S. Vasan" (in Tamil). Archived from the original on 14 March 2017. Retrieved 14 March 2017.
  3. "With a finger on people's pulse". The Hindu. 23 May 2003. Archived from the original on 1 September 2013. Retrieved 13 April 2015.
  4. K. Ramachandran. "Trophy to Remember". The Hindu. Archived from the original on 11 August 2013.
  5. "Explained: How Vikatan became a contextual content company driven by technology". Financial Express.
  6. "Preview – Vaalmiki". Kollywood Today. 21 May 2009. Archived from the original on 27 January 2013. Retrieved 24 July 2012.
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