Virtual influencer

A virtual influencer or virtual model is a computer-generated fictional character that is used in social media marketing as a substitute for a human "influencer". Most virtual influencers are intentionally designed by 3D artists and use computer graphics and motion capture technology to resemble real people in real situations.[1][2][3][4][5][6] AI teams and marketing experts manufacture the character's personalities and behavior to best target consumers. There are several benefits for companies to employ virtual influencers including image and brand control, lack of significant regulations, and lower cost. However, disadvantages include audience discomfort, questions of authenticity and credibility, and possibility of future legal issues. [7]

Kizuna AI, a virtual YouTube host

Examples

See also

References
  1. Hsu, Tiffany (2019-06-17). "These Influencers Aren't Flesh and Blood, Yet Millions Follow Them". The New York Times. Retrieved 2021-01-13.
  2. Tayenaka, Torrey (2020-07-31). "CGI-Created Virtual Influencers Are the New Trend in Social Media Marketing". Entrepreneur. Retrieved 2021-01-13.
  3. "Inside the mind of virtual influencer Rae: "If I want, almost everything I imagine can become a reality"". sg.news.yahoo.com. Retrieved 2021-01-13.
  4. "The Rise of the Virtual Being". Wired. ISSN 1059-1028. Retrieved 2021-01-13.
  5. "Fixing Social Media – MAS S.67 // Spring 2020". Retrieved 2021-01-13.
  6. Nast, Condé (Jul 21, 2020). "I Am a Model and I Know That Artificial Intelligence Will Eventually Take My Job". Vogue.
  7. "Virtual influencers 101: A guide for small and medium business owners". NCR. Retrieved 2021-10-04.
  8. "Riot Games adds to its world of virtual influencers who promote 'League of Legends'". Engadget. Retrieved 2021-10-04.
  9. "Mixing reality and fantasy, virtual influencers thrive amid the pandemic | CBC News". CBC. Retrieved 2021-01-13.
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