Adriene Mishler

Adriene Mishler (born September 29, 1984)[2] is an American actress, yoga teacher and entrepreneur, based in Austin, Texas. She produces and hosts Yoga With Adriene on YouTube[3][4][5] and is co-founder of yoga video subscription service Find What Feels Good.[6][7]

Adriene Mishler
Personal information
Born (1984-09-29) September 29, 1984
Austin, Texas, US
NationalityAmerican
OccupationActress, yoga teacher, entrepreneur
Websitefwfg.com
YouTube information
Channel
Years active2012–present
GenreHow to
Subscribers9.01 million[1]
Total views781 million[1]
100,000 subscribers
1,000,000 subscribers
Updated: January 4, 2021

Biography

Mishler was born in Austin, Texas, into an "artsy family".[4][8] Her mother is of Mexican descent.[9] Her father is Jewish. She began her career as a professional film and television actor, as well as performing as a voiceover artist, but after taking a yoga class at a studio, Mishler had a realization that she wanted everyone she knew to "have this experience [of yoga]", and completed a yoga teacher training course.[7]

Career

Mishler started Yoga With Adriene in 2012,[10] with the help of her producer and business partner Chris Sharpe, whom she met when working as the lead on a horror indie film.[8] Sharpe had already helped create a successful YouTube channel, Hilah Cooking, with his wife, and was keen to apply these skills to the wellness industry.[7]

Mishler first collaborated with Adidas in 2015 as part of their revamp of their women's business, featuring a new focus on female athletes and active personalities.[11] She was part of the "I'm Here to Create" film series and was the face of her own yoga clothing line,[12] as well as a member of the Adidas Women Global Creator Network.[7] Adidas x WANDERLUST launched their FW17 line through an International Yoga Day livestream led by Mishler, attended by over 665,000 people.[13] In 2018, she made a tour of Europe leading yoga mass classes.[14][3]

Every year since 2015, she has launched a 30-day yoga challenge, releasing one video every day starting on January 1st.[10]

Also in 2015, she launched the yoga video subscription service Find What Feels Good.[10]

Reception

Mishler's laid back personality and beginner-friendly teaching style has been widely praised in the media, being described by Marisa Meltzer of The Guardian as "the yoga girl next door".[4] Her dog Benji often appears on her videos, next to her mat.[15][10][16][17] In 2015, its channel was the most searched yoga class in Google.[14] In 2016, she received the Streamy health and well-being prize.[14] In 2018 according to The Guardian, she had 4 million subscribers.[3] During the COVID-19 pandemic, her YouTube channel gained more attention from viewers looking for at-home fitness videos to do while in lockdown. On April 13, 2020, Yoga With Adriene received 1.8 million daily views.[10] In April 2020 her channel had more than 7 million subscribers.[4][10]

Acting

Voice acting

References
  1. "About". YouTube.
  2. "Adriene Mishler". www.amazon.com. Retrieved 2020-07-25.
  3. "'The people's yogi': how Adriene Mishler became a YouTube phenomenon". The Guardian. 25 September 2018. Retrieved 2020-07-25.
  4. Meltzer, Marisa (30 April 2020). "Yoga With Adriene: how the YouTube star won lockdown". The Guardian. ISSN 0261-3077. Retrieved 2020-07-25.
  5. Loh, Sandra Tsing (12 June 2020). "'Yoga With Adriene' Is the YouTube Star of the Pandemic". The Atlantic. Retrieved 2020-07-25.
  6. Gibbs, Alexandra (11 October 2018). "The star of 'Yoga With Adriene,' with over 4 million YouTube subscribers, reveals the best advice she ever got". CNBC. Retrieved 2020-07-25.
  7. Gibbs, Alexandra (9 October 2018). "From self-made teacher to YouTube superstar: How 'Yoga With Adriene' inspired millions". CNBC. Retrieved 2020-07-25.
  8. "8 questions with Adriene Mishler from 'Yoga with Adriene' amid coronavirus". USA Today. 10 April 2020. Retrieved 2020-07-25.
  9. Young, Molly (November 25, 2020). "The Reigning Queen of Pandemic Yoga" – via NYTimes.com.
  10. Plante, Stephie Grob (6 May 2020). "At home with YouTube's favorite yoga teacher". Vox. Retrieved 2020-07-25.
  11. "Adidas Group Annual Report 2015" (PDF).
  12. "ADIDAS CALLS ON STAR FEMALE ATHLETES FOR "I'M HERE TO CREATE" CAMPAIGN". HIGHSNOBIETY.
  13. "Adidas' Womens Creative Network leverages Adriene Mishler to reach Yogis". Konah Studios.
  14. Paistel, Par Coline (2018-09-25). "Qui est Adriene Mishler, nouvelle star du yoga ? - Edition du soir Ouest-France - 25/09/2018". Ouest-France.fr (in French). Retrieved 2021-05-09.
  15. "Yoga With Adriene Is Much More Than Your Pandemic Wellness Queen". Jezebel. Retrieved 2021-05-09.
  16. "'Yoga With Adriene' On Her Rising Popularity During the Coronavirus Pandemic". www.vice.com. Retrieved 2021-05-09.
  17. "What Type of Dog Is Benji from 'Yoga with Adriene'? How Old Is He?". www.vice.com. Retrieved 2021-05-09.
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