Conad

Conad (Consorzio Nazionale Dettaglianti), stylized CONAD,[4] is an Italian retail store brand which operates one of the largest supermarket chains in Italy.[5] Created in 1962,[6] Conad is a cooperative system of entrepreneurs, dealing in large-scale distribution. It is structured on three levels: entrepreneur members (owners of retail outlets), cooperatives (large shopping and distribution centers), and the national consortium (a service and market-oriented body for member companies).[7]

For the former Aerospace Defense Command of the United States, see CONAD.
Conad
Native name
Consorzio Nazionale Dettaglianti
TypeSupermarket chain
IndustryDepartment store
FoundedBologna, Italy (May 13, 1962 (1962-05-13))
Headquarters
Bologna
,
Italy
Area served
Italy, Albania, Kosovo, Malta, San Marino[1]
Key people
Valter Geri, President
Francesco Pugliese, CEO
15.5 Billion € in 2020[2]
Number of employees
65,772 in 2020[3]
Divisions3,305 in Italy and 5 other countries
Websitewww.conad.it

Since 2018 many Conad supermarkets have offered freshly-squeezed orange juice («le spremute») in their produce departments.[8] Additionally, Conad is recognized as having been a leader in the introduction of environmentally-friendly grocery bags, including biodegradable and reusable fabric options, thus significantly reducing Italy's generation of solid waste.[9]

Stores

As of 2021 Conad was present in all regions of Italy.

Format Stores
Margherita Conad 384
Conad City 1,038
Sapori&Dintorni Conad 21
Conad 1,171
Conad Superstore 234
Spazio Conad 77
Todis 252
Others 128

References
  2. "Annual Report 2020" (PDF). June 2021. p. 16-17.
  3. "Annual Report 2020" (PDF). June 2021. p. 16-17.
  4. "CONAD (Consorzio Nazionale Dettaglianti)". Treccani.it. Retrieved 30 January 2020.
  5. "Archived copy". Archived from the original on 2014-01-10. Retrieved 2014-01-10.CS1 maint: archived copy as title (link)
  6. Blythe, Jim (2006). Fondamenti di marketing. Pearson. ISBN 9788871922720. via Google Books
  7. "Archived copy". Archived from the original on 2014-01-10. Retrieved 2014-01-10.CS1 maint: archived copy as title (link)
  8. Redazione (2018-06-03). "Conad: spremiagrumi Zumex nel reparto ortofrutta | GDO News". www.gdonews.it (in Italian). Retrieved 2021-03-29.
  9. instore (2015-10-07). "Conad per il riutilizzo dei sacchetti della spesa, anche quelli biodegradabili". InstoreMag (in Italian). Retrieved 2021-03-29.


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