Discovery Channel (Russian TV channel)

Discovery Channel (often referred to as simply Discovery) is a television channel which broadcasts to Russia and the CIS countries.

Discovery Channel
Broadcast areaRussia
Commonwealth of Independent States
Lithuania
Programming
Language(s)Russian, English
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerDiscovery Networks CEEMEA
Links
Websitediscoverychannel.ru
Availability

According to viewing research, Discovery had the second largest reach of all non-terrestrial television channel in the beginning of 2009. Only the news channel RBC TV was more popular.[1]

In late 2007, Discovery switched to the ABS 1 satellite, meaning it would extend its reach eastwards and be accessible in all of Russia, as well as several countries in Central Asia.[2][3] Advertising sales started soon thereafter, on December 1, 2007.[4] Discovery's ad sales in Russia are handled by a company called Video International.[5]

Until 2006, Discovery was represented in Russia and the CIS countries by Zone Vision. This partnership ended when Discovery changed their representative to Media Broadcasting Group Limited.[6][7] MBG is responsible for the distribution of all seven Discovery channels in Russia. Discovery have been contemplating opening an office of their own in Moscow.[8]

References
  1. "Discovery Networks подтвердила свое лидертсво на рынке неэфирных каналов в России". Media Online. April 15, 2009.
  2. "Discovery Channel переходит на спутник LMI / ABS". Media Online. November 12, 2007.
  3. "Канал Discovery Channel –на новом спутнике". MBG. October 29, 2007.
  4. "От Discovery к "Дискавери"". Broadcasting. November 12, 2007.
  5. "Video International and Discovery Networks EMEA Agree To Conclude Contract". Video International. November 6, 2007.
  6. DISCOVERY NETWORKS EUROPE назначает MBG своим представителем в России и странах СНГ
  7. Discovery нашел нового продавца
  8. "Discovery открывает Россию". Media Online. September 23, 2008.
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