Exide Life Insurance

In 2000, ING Insurance, a sub-holding company of Dutch financial major ING Group, tied up with Bangalore-based Vysya Bank to enter the Indian life insurance market thus forming the ING Vysya Life Insurance company.[7] In the same year, ING Vysya Bank, ING Insurance, and the Damani Group formed a life insurance joint venture, this innovative collaboration marks the first banc assurance venture in India.

Exide Industries, acquired 50% stakes of ING Vysya Life Insurance in 2005, and distributed its products through multi-channels viz. Agency, Banc assurance, Corporate Agency & Broking, Direct Channel and Online.[8]

In 2008 owing to the financial crisis ING had to enter into a bailout agreement, thus starting a global restructuring strategy, and decided to exit the insurance business in India.[9] Prior to India, ING exited its insurance ventures in Malaysia, Thailand and Hong Kong as well.[10]

After ING exited from India in January 2013, Exide Industries acquired the remainder 50% of the equity capital of ING Vysya Life Insurance, thus becoming 100% stake holder.[10] In May 2014, following the approvals from Insurance Regulatory and Development Authority (IRDA) and the Ministry of Corporate Affairs, the name of ING Vysya Life Insurance Company Limited was changed to Exide Life Insurance Company Limited (Exide Life Insurance) with immediate effect.[11] It has a presence in over 200 cities across the country and planned to expand operations in nine centres with major cities being Kolkata, Asansol, Jorhat and states of Bihar and Odisha among others.[12] The company had introduced a new logo, combining the bold 'Exide' word mark with softer, more contemporary forms of the word 'Life' and the 'Exide Life Sun' symbol and red colour and the letterforms of the 'Exide' word mark creating an instant visual connect with the parent brand 'Exide'. The red colour in the symbol denotes solidity & dynamism and the word 'Life' is used in the blue colour to denote stability and security and reflect caring and human values and the sun is the most universally recognised visual expression of 'life' and 'optimism' and reinforces the brand's philosophy of preparing people for a long and happy life.[12]

The company had recently launched a plan which guarantees 350% return with life cover for the entire policy term. This comprehensive coverage comes with guaranteed regular income for 30 years and returns the entire premiums paid at the end of the policy term. The plan enables the policyholder to choose from 2 payout options that are incomes variant or lump sum variant. In 2017, the company launched its Twitter based self-help service @ExideLifeCares to enable customers to manage their Exide Life Insurance policies on the popular social media platform, which is also one-of-its-kind in the life insurance category.

In 2017,the company launched its Twitter based self help service @ExideLifeCares to enable customers to manage their Exide Life Insurance policies on the popular social media platform, which is also one of its kind in the life insurance category.[13]

For more than six decades, Exide Industries has been one of India's most reliable brands, enjoying unrivalled reputation and recall. Constant emphasis on innovation, extensive geographic footprint, strong relationship with marquee clients and steady technology upgradations with global business partners has made Exide Industries, a reliable brand that India trusts. Recognized as the Economic Times Best Brand under the BFSI category in 2020, Exide Life Insurance Company Limited is 100% owned by Exide Industries Limited. One of the pioneers among private life insurers in India, the Company was founded in 2000, and started its operations from 2001.

• Exide Life Smart Term Pro  
• Exide Life Smart Term Edge
• Exide Life Elite Term
• Exide Life Term with Return of Premium Plan

• Exide Life New Creating Life Insurance Plus
• Exide Life Guaranteed Wealth Plus
• Exide Life Assured Gain Plus
• Exide Life secured Income Insurance Plan
• Exide Life Saral Jeevan
• Exide Life Star Saver
• Exide Life Saral Bachat
• Exide Life My Assured Income Plan
• Exide Life Income Advantage Plan
• Exide Life Guaranteed income insurance plan
• Exide Life Sampoorna Jeevan
• Exide Life New Fulfilling Life

• Exide Life Wealth Elite
• Exide Life Wealth Builder
• Exide Life wealth maxima

• Exide Life New Immediate Annuity
• Exide Life Smart Pension Plan
• Exide Life Saral Pension

• Exide Life Term Rider
• Exide Life Critical Illness Rider
• Exide Life Accidental death, disability & dismemberment rider

• Exide Life Group Loan Suraksha
• Exide Life Group Gratuity Product
• Exide Life Group Term Life
• Exide Life Group Illness Rider
• Exide Life Group Micro Term Insurance