Hummel International
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.
 | |
| Type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Parent | Thornico Group[1] |
| Website | hummel.net |
The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa,Southampton, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
Historical logo
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumble bee".
Sponsorships
The following teams and association are currently sponsored by Hummel:
Club teams
- Argentina
Barracas Central- Chacarita Juniors
- Defensa y Justicia (from 2022 season).
- Gimnasia y Esgrima La Plata
- Platense (from 2022 season).
- Quilmes AC
- Temperley
- Australia
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- Austria
- Belarus
- Bulgaria
- Catalonia
- Congo
- Denmark
Akademisk BK- Aarhus GF
- AC Horsens
- BK Marienlyst
- Brabrand IF
- Brøndby IF
- Christiania S.C.
- FC Fredericia
- FC Horsens
- Greve
- Jammerbugt FC
- Kolding IF
- Odense BK
- Ringkøbing IF
- Slagelse B&I
- SønderjyskE
- Vejle Boldklub
- England
Bristol City- Cambridge United
- Charlton Athletic
- Coventry City
- Everton
- Fleetwood Town[4]
- Hashtag United
- Oldham Athletic
- Middlesbrough
- Northampton Town
- Southampton
- Yeovil Town
- France
- Germany
1. FC Köln (from 2022–2023 season).- Hertha 03
- VfB Lübeck
- VfB Oldenburg
- Wacker Burghausen
- Weiche Flensburg
- ZFC Meuselwitz
- Guatemala
- Hungary
- Iceland
- India
- Japan
- South Korea
- Lithuania
- Netherlands
- North Macedonia
- Northern Ireland
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Crusaders- Norway
- Oman
- Poland
- Portugal
- Qatar
- Scotland
- Serbia
- Slovakia
- Spain
- Ukraine
- Uganda
- United States
Chattanooga FC- Florida Tropics
- Forward Madison
- Green Bay Voyageurs
- Greenville Triumph SC
- Hartford City
- Iowa Raptors FC
- Lane United
- Milwaukee Torrent
- PDX FC
- Philadelphia Fury
- Providence City
- SoCal SC
- Stumptown Athletic
- Brooklyn City FC[7]
- Wales
- Spain
Handball
National teams
Club teams
- Belgium
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Initia Hasselt
- Croatia
- Czech Republic
HC Zlín- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
Billère Handball Pau Pyrénées- C' Chartres Métropole
- JS Cherbourg
- Pontault-Combault
- Tremblay en France
- US Créteil
- Germany
- ASV Hamm-Westfalen
- Bayer 04 Leverkusen (handball)
- EHV Aue
- Eulen Ludwigshafen
- Frisch Auf Göppingen
- GWD Minden
- Handball Hamburg
- HSG Nordhorn-Lingen
- SC Magdeburg
- SG BBM Bietigheim
- THW Kiel
- TUSEM Essen
- TuS Fürstenfeldbruck
- VfL Gummersbach
- VfL Lübeck-Schwartau
- Wilhelmshaven HV
- Hungary
Balassagyarmati Kábel- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGOTörökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
Granitas-karys
- Montenegro
ZRK Buducnost (women's)
- Netherlands
Beekse Fusie Club- E&O
- HV Volendam
- Kras Volendam
- North Macedonia
- Norway
Nøtterøy Håndball- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
Măgura Cisnădie (women's)- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Slovakia
HC SPORTA Hlohovec- SKP Bratislava
- Slovenia
RK Cimos Koper- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
IF GUIF- IFK Kristianstad
- Switzerland
HC KTV Altdorf- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Tunisia
- Turkey
Rugby Union
Club teams
Rugby League
National teams
Brazil (female)
Club teams
- Wigan Warriors[9]
- Wakefield Trinity
- Hull FC
Volleyball
National teams
Club teams
Other
- Super League Referees
Esports
Teams
- Hashtag United (from September 2021)[10]
- Astralis (from September 2020)[10]
- Future FC (from September 2020)[10]
Cycling
Teams
References
- Hummel on Thornico website
- Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
- Mohammedan Sporting Club signs kit deal with Hummel International bizbehindsports.com. Retrieved 21 July 2021
- https://www.brooklyncityfc.org
- Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
- "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer｜home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.
External links
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Wikimedia Commons has media related to Hummel International. |
Sports equipment brands | |
|---|---|
This list includes companies that produce sports equipment. List by sport include only current products manufactured | |
| Multi-sports |
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| Association football | |
| Australian football | |
| Baseball / softball | |
| Basketball | |
| Boxing | |
| Cricket | |
| Cue sports | |
| Cycling | |
| Darts | |
| Golf | |
| Gridiron football | |
| Ice hockey | |
| Martial arts | |
| Motorsport | |
| Rugby | |
| Running | |
| Skiing | |
| Surf | |
| Swimming | |
| Table tennis | |
| Tennis / racket sports | |
| Water polo | |
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