ITV Weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 31 years with ITV Weather.

ITV Weather
TypeTV weather forecasts
GenreUK weather
Founded1989 (1989)
FounderITV Network
Headquarters,
England
Area served
United Kingdom
Key people
Manali Lukha (Head of Weather)
ParentITN, Met Office
DivisionsITV Regional Weather
Websiteitv.com/weather

National weather

The national bulletin launched on the ITV network on 13 February 1989, complimenting the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.[1]

National weather sponsors

The national weather for ITV has had commercial sponsors from the outset, as listed in the chart below.

Start of sponsorship End of sponsorship Brand
19892007Powergen (later rebranded E.ON in 2007)
20082009esure/Sheila's Wheels (ITV/STV); Gocompare.com (UTV)
20102010Confused.com (ITV/UTV); Specsavers (STV)
20102011Topps Tiles
20112011The Co-operative Food
20122014Seven Seas
20142014Vitabiotics (ITV/UTV); Digby Brown Solicitors (STV)
20142015Worcester Bosch Group
20152015Crizal UV
20152016Green Flag
20162018SSE (ITV/UTV); Fischer Future Heat (STV)
20182018Checkatrade.com
20182019Halfords
2020presentHeinz
2021presentPiri: Pollen Count

Regional weather

Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the sub-regions are grouped as follows:

Regional weather sponsors

As with the ITV national weather the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:

Regional Sponsor
AngliaGreater Anglia
BorderUnited Utilities
CalendarTUI
CentralOctopus Energy
ChannelSure
GranadaUnited Utilities
London (Weekday)Octopus Energy
London (Weekend)Vaillant Group
MeridianVaillant Group
STVTUI
Tyne TeesTUI
WalesGreat Western Railway
WestcountryVaillant Group
UTVPhoenix Natural Gas

Graphics

On 3 October 2016, new weather graphics were introduced. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.

On-air staff

References

  1. Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020
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